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Course Criteria
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3.00 Credits
This course provides the student with an overview of management and leadership processes within an organization. By applying principles of planning, organizing, staffing, directing, controlling, and team development and building - to a comprehensive team project - the student will develop an understanding of the role of manager in today's organization. (5 weeks) (School of Graduate & Professional Studies Only). Prerequisite: BAS 100 or BAS 101.
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3.00 Credits
This course examines valuation and hedging of options, forward contracts, futures contracts, swaps, and other derivatives. Examines fundamental tools commonly used for pricing and hedging and options and futures contracts. Prerequisite: BUS312
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3.00 Credits
This is a rigorous and empirical study of the elements of investment, investment back-ground and modern investment theory, analysis and valuation of equity securities and bonds, asset pricing and portfolio theory, and evaluation of portfolio performance. Prerequisite: BUS 313
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3.00 Credits
An overview of the various offline and online media available to advertisers, the factors influencing the choice of media and the role played by advertising agencies are studied. Topics include the role of advertising in society, effective consumer communication strategies, consumer analytics, segmentation, targeting and positioning consumers, creating digital and non-digital strategies, planning and buying media, executing an advertising plan, developing a message and return on investment strategies and management. Prerequisites: BUS207
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3.00 Credits
This course provides an analysis of the consumer decision process and customer experience design strategies in the market place. Special emphasis is placed on the external and internal influences on the consumer including the effects of demographic, social and psychological variables. Topics include developing strategies, variations in behavior, changing societal values, consumer perceptions, learning and memory theory, consumer motivation and attitudes, self-concept and lifestyle issues, information analysis, post purchase management, organizational buying and marketing regulations. Prerequisite: BUS 207
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3.00 Credits
This course will introduce the student to the nonprofit organization. It will present the unique characteristics of the nonprofit sector. Traditional management theory will be interwoven into the discussions to highlight the challenges faced by the nonprofit manager. The course topics will include organizational structure, fund raising and financial management.
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3.00 Credits
This course is a continuation of BUS 306. Topics include hypothesis testing, regression and correlation techniques, time series analysis, index numbers, nonparametric techniques and analysis of variance. Prerequisite: A grade of C or better in BUS 306.
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4.00 Credits
The use of statistics in business will be explored. Topics covered include measures of averages and dispersions, probability theory and distributions, sampling, tests of hypothesis, regression, correlation. (7 weeks). (School of Graduate & Professional Studies only). Prerequisite: BUS 323.
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3.00 Credits
The use of statistics in business will be explored. Topics covered include measures of averages and dispersions, probability theory and distributions, sampling, tests of hypothesis, and regression and correlation.
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3.00 Credits
This introductory level course provides the student with an overview of the structure of the sports industry and highlights the scope and variety of career opportunities in the area. The value of professional management to sports organizations will also be emphasized. Attention will be given to the issues facing sport organizations and the use of management techniques to solve business-related problems. Prerequisite: BUS 301.
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