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Course Criteria
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3.00 Credits
This course is a detailed study of media usage for mass selling. Philosophy and psychology of radio, television, newspaper and other mass communications are covered. Practical applications of current advertising techniques will be developed. Upon successful completion of this course, students should be able to: Demonstrate a knowledge of the theories of mass communications and their effect on the public. Use verbal and written motivational means in reaching people. Possess a practical understanding of operational hands-on advertising and of advertising program planning. Choose appropriate media and develop advertising strategies. Have a working knowledge of budgeting for advertising in various size enterprises. Develop promotional plans that coordinate with overall business activity. Show knowledge of evaluation of advertising effectiveness.
Prerequisite:
BUSÂ 100.
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3.00 Credits
This course provides an examination of the goals of financial management within an analytical framework. Emphasis is given to techniques and methods used to manage the money supply by a business organization. Financial analysis and planning is explored. Techniques for managing working capital in a risk-return context are considered. Capital budgeting and related valuation concepts and long-term financing methods are included. Upon successful completion of this course, students should be able to: State the goals and functions of financial management. Use financial ratios to evaluate chance for business success. Prepare projected statements for financial planning. Demonstrate how operating and financial leverage enables management to maximize profits. Determine optimum operating levels of working capital. Prepare calculations involving the time value of money to assist in making investment decisions. Measure financial risk through quantitative methods. Describe how financial managers decide to use debt and equity instruments for long-term financing.
Prerequisite:
ACCÂ 112.
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3.00 Credits
This course examines the contemporary legal environment as it relates to business. Among the topics covered are the origins of law and the legal system; ethics and social responsibility of business; contracts and non-contractual injury; agency relationships; governmental regulations of trusts, securities, employment and the environment; the Uniform Commercial Code; and international law affecting business. Upon successful completion of this course, students should be able to: Describe how our law is derived from common and statutory law, constitutional interpretation and administrative regulations. Identify the federal and state court systems, jurisdiction and functions. Discuss the ethical and social responsibility of business. Discuss contracts including the formulation, dissolution and remedies for breach. Examine non-contractual injury, including negligence, strict liability, intentional torts and business-related torts. Describe the agency relationship and other business organizations, such as partnerships and corporations. Discuss the government regulations of business as they pertain to antitrust, securities, employment and the environment. Examine the Uniform Commercial Code with special emphasis on sales, personal property, commercial paper and secured transactions. Identify current legislation and trends in international law.
Prerequisite:
BUSÂ 100 and ENGÂ 100.
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3.00 Credits
This course addresses the use of teamwork in a business environment both to identify and to solve problems. The course will emphasize examples, role playing and exercises for group participation. Upon completion of this course, students should be able to: Analyze group dynamics and group process and suggest interventions to improve them. Explain how problem solving differs in a group setting. Practice the interpersonal skills needed for effective teamwork. Demonstrate conflict management skills. Perform the roles of leader, facilitator and participant on teams. Identify the key aspects of effective meetings. Demonstrate effective meeting skills. List and compare the stages of team development. Contrast the different roles played by members of teams and meeting participants. Describe personal impact on teams and personal reactions to team interactions. Discuss the management of diversity on teams. Describe various applications of teamwork within unit-based, cross-functional, customer and vendor organizations.
Prerequisite:
Prerequisite: Successful Placement Test Scores or (ENG 050 and REA 050) or ENG 099* or REA 075 (*may be taken concurrently).
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3.00 Credits
This course introduces students to strategic management methods and practices used by organizations all over the world. Students learn the internal and external strategy methods used by companies as well as the advantages and disadvantages of using the strategic management process. Students study the complexity of the current business environment and the planning and framework to sustain a competitive advantage in any type of business environment.Upon completion of this course, students should be able to: Examine the key concepts associated with the field of strategic management. Identify the key planning models used in the analysis of strategic management choices. Analyze strategic management approaches for marketing and management issues. Recognize key issues involved in business ethics, environmental sustainability and corporate responsibility. Compare and contrast U.S. and international issues as they apply to strategic management.
Prerequisite:
Prerequisite: Successful Placement Test Scores or (ENG 050 and REA 050) or ENG 099* or REA 075 (*may be taken concurrently).
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3.00 Credits
This course introduces students to strategic workforce planning including corporate strategies as well as workforce demand, talent supply and workforce segmentation. This course includes planning for contract and contingent workers. Students will also learn about workforce analytics, the role of change management, and workforce planning for the future.Upon completion of this course, students should be able to: Examine the key concepts associated with the field of workforce planning. Identify the key planning models used in the analytics of workforce planning choices. Analyze strategic management approaches for marketing, human resources and management issues. Recognize key issues involved in business ethics and organizational responsibilities in workforce planning. Compare and contrast U.S. and international issues in workforce planning.
Prerequisite:
Prerequisite: Successful Placement Test Scores or (ENG 050 and REA 050) or ENG 099* or REA 075 (*may be taken concurrently).
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3.00 Credits
This course introduces students to workforce recruitment and selection. Workforce needs are constantly changing, and talent management is more important than ever. Choosing the right person with the right knowledge and skills is key for organizational effectiveness. This course will cover the design, implementation, and evaluation of strategies for hiring the right people for current demands as well as planning for future needs and organizational changes.Upon completion of this course, students should be able to: Examine the role of human resources in workforce planning and assessment. Identify the key legal compliance and ethical considerations. Identify the key issues in job design, job description, and competency model development. Analyze recruitment strategy methods as well as selection and interview strategies. Recognize the important steps in selecting the correct candidate with the correct skill set for the position as well as candidate-organizational fit. Recognize the key issues in on-boarding employees.
Prerequisite:
Prerequisite: Successful Placement Test Scores or (ENG 050 and REA 050) or ENG 099* or REA 075 (*may be taken concurrently).
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3.00 Credits
The goal of this course is to provide students with a solid understanding of performance management of employees post hire from the perspective of a human resource management and general management viewpoint. This course examines the alignment of individual and group performance with an organization's strategic vision by developing effective performance management processes.Upon completion of this course, students should be able to: Discuss theories, issues and best practices in performance management. Define the structural elements of an employee development system and describe how to create one. Discuss rater errors and their impact on organizational leadership. Examine the relationship of performance management to strategic planning. Evaluate performance management and employee reward systems. Identify coaching and mentoring strategies to enhance performance and its impact on organizations.
Prerequisite:
Prerequisite: Successful Placement Test Scores or (ENG 050 and REA 050) or ENG 099* or REA 075 (*may be taken concurrently).
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3.00 Credits
This course is designed to help students gain insight into the pivotal role of laws in human resource management and in organizations in the United States. Employment law touches on the basic rights and protections for both employers and employees. The course is intended to be an overview of the major common employment-related laws and workplace legal issues governing employment relationships.Upon completion of this course, students should be able to: Discuss employment relationship issues and best practices in employment law. Evaluate laws regarding hiring processes, evaluations, work rules, discipline, and termination. Understand the structural elements of wage and hour requirements, wage attachments and assignments, tax considerations, leave policies, deferred compensation, and ERISA. Examine employee privacy as well as employee loyalty.
Prerequisite:
Prerequisite: Successful Placement Test Scores or (ENG 050 and REA 050) or ENG 099* or REA 075 (*may be taken concurrently).
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4.00 Credits
CHE 101 is a one semester course covering the fundamentals of general chemistry. It is designed to fulfill the requirements of certain allied health and nursing programs. It also is appropriate as a basic chemistry course or as a science elective for students who are not science, engineering, or mathematics majors. Although not a prerequisite, this course may also serve as preparatory course for CHE 110 A' General Chemistry I. Topics include: atomic theory, chemical bonding, structure, reactivity, stoichiometry, basic chemical equilibrium, gas laws, solutions, acids and bases, and nuclear chemistry.Upon completion of this course, students should be able to: Define chemistry as the study of matter. Describe its transformations and the energy associated with these transformations. Apply the concepts of atomic theory and atomic structure to describe elements and how they combine to form compounds. Predict and identify the products and reactants of a chemical reaction, and quantify the amounts of materials consumed and produced using basic stoichiometry. Apply the concepts of the kinetic molecular theory and the ideal gas law to predict the behavior of gases. Describe the basics of solution stoichiometry. Perform calculations including concentrations, dilution and simple acid base chemistry. Use nuclear chemistry to describe radioactive decay. Collect, analyze and interpret experimental data from the performance of inorganic laboratory experiments. Apply safe laboratory skills to solve problems in a cooperative environment.
Prerequisite:
Prerequisites: MAT 050 and ((ENG 050 and REA 050) or ENG 099* or REA 075). Successful College Placement Test Scores may be accepted. *(Courses may be taken concurrently.)
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