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  • BUS 320: PRINCIPLES OF MARKETING

    3.00 Credits
    Geneva College

    This course introduces the student to basic principles and foundations of marketing. Topics include defining marketing and the market process, understanding the marketplace and consumers, designing a customer-driven marketing strategy and mix, and the major trends and forces that impact marketing. Every semester. Prerequisite: BUS 110.
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  • BUS 330: PRINCIPLES OF FINANCE

    3.00 Credits
    Geneva College

    Principles of corporate financial management. Course topics include ratio analysis, cash flow forecasting, leverage, working capital management, cost of capital, capital budgeting, and security types. Every semester. Prerequisites: ACC 151
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  • BUS 331: INVESTMENTS

    3.00 Credits
    Geneva College

    Basic principles of investing suitable for the individual. Covers investment types and markets. Spring semester. Prerequisite: junior standing. Course in economics recommended.
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  • BUS 332: PERSONAL FINANCE

    3.00 Credits
    Geneva College

    A seminar course for students which covers the financial decisions of individuals such as budgeting, consumer finance, health, life, and property insurances, taxation, retirement, estate planning, and stewardship. Spring semester. Prerequisite: Sophomore standing.
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  • BUS 335: FINANCIAL STATEMENT ANALYSIS

    3.00 Credits
    Geneva College

    This course combines theoretical concepts underlying the presentation of financial statements with the practical techniques of financial analysis. Topics include accounting processes; examination of the components of the balance sheet, the income statement and the statement of cash flows; application of the various quantitative techniques of financial analysis, such as ratio interpretation and EPS evaluation; the meaning and significance of the auditor's opinion, and current SEC reporting regulations. This course will fulfill special topics requirement. On demand. Prerequisites: BUS 330
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  • BUS 336: RISK MANAGEMENT

    3.00 Credits
    Geneva College

    The study of risk and liability exposures that face businesses and individuals and the steps to minimize the financial impacts of the risks they impose. Fall semester (beginning Fall 2020) Prerequisite: Junior standing.
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  • BUS 341: DEVELOPMNT OF INFORMATN SYSTEMS I

    3.00 Credits
    Geneva College

    Analysis of business, industrial and institutional organizations from the viewpoint of computer applications. Data processing, hardware configurations, peripheral devices; analysis of systems; development of computer implemented systems. Fall semester. Prerequisites for BUS 341: BUS 110 and BUS 241 or permission of the instructor. Spring semester. Prerequisite for BUS 342: BUS 341.
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  • BUS 342: DEVELOPMNT OF INFORMATN SYSTEMS II

    3.00 Credits
    Geneva College

    Analysis of business, industrial and institutional organizations from the viewpoint of computer applications. Data processing, hardware configurations, peripheral devices; analysis of systems; development of computer implemented systems. Fall semester. Prerequisites for BUS 341: BUS 110 and BUS 241 or permission of the instructor. Spring semester. Prerequisite for BUS 342: BUS 341.
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  • BUS 343: SYSTEMS ANALYSIS AND DESIGN

    3.00 Credits
    Geneva College

    This course provides the student with theory and practice associated with the analysis and design of computer-based information systems. Fundamental topics include systems theory, the role of the information system in operating and managing the organization, and systems design concepts from a structured and object oriented perspective. The purpose, function, and expected outcomes of each phase and activity of the systems development life cycle (SDLC) are discussed from theoretical and practical perspectives. Specific design techniques, such as data flow diagrams and data dictionaries are discussed and used. Other topics include the function of design tools such as CASE, planning techniques, and project management. A cumulative project is used to supplement lectures, with hands-on experiences in applying the SDLC to the analysis and design of information systems. Fall semester. Prerequisite: sophomore standing.
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  • BUS 344: MANAGEMENT OF INFORMATION SYSTEMS

    3.00 Credits
    Geneva College

    Explores current Information Systems concepts and technologies. Students learn how information systems give a business or organization a competitive edge by providing technologies that help managers plan, control, and make decisions. Includes topics such as hardware and software components of an information system, e-business concepts and implementation, and a survey of common information systems used today. Fall and Spring semesters. Prerequisite: BUS 110. Crosslisted with CSC 344.
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