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Course Criteria
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3.00 Credits
Use and trends in social media from a strategic, business perspective. The management component may, cover online workplace privacy, training,, collaboration, firm reputation, and company, strategy. The marketing component may discuss, strategic marketing objectives, tool selection,, brand development, selling and ROI using, social media. Topic selection is at the discretion, of the instructor.
Prerequisite:
MK-201, MG-100 or MI-205
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3.00 Credits
Introduces students to, critical aspects of drug development, marketing,, utilization, and evaluative science. The course, goal is to explore prescription medications,, practices and outcomes of drug therapy by, understanding drug development and its approval, process, creating awareness of pharmaceutical, industry marketing practices, and developing, evaluation skills and strategies for marketing, techniques and unbiased drug information.
Prerequisite:
MK-201
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3.00 Credits
Addresses the planning, execution, and evaluation, of marketing research activities. Particular, emphasis will be placed on the techniques and, methodology used in the collection, analysis, and, interpretation of economic, demographic, and, sociological data for use in marketing decision, making. Students will also explore analytical, tools to prepare them for appropriate data, analysis and use.
Prerequisite:
MK-201; MG-211 or MG-212; and either MA-110, MA-111 MA-301
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3.00 Credits
Explores the formulation and implementation of, marketing strategy. Special emphasis is placed, on integration of the marketing function, throughout the organization.
Prerequisite:
MK-201, MK-220 and senior standing
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3.00 Credits
Experiential learning opportunity in the field of, marketing at an approved setting under, professional supervision. Each student should, choose a setting related to their personal,, professional or vocational interests that will, allow them to apply what they are learning in, their marketing courses. Recommended settings, include businesses, nonprofits and government, institutions. Permission of the instructor and, Career Development Center is required.
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3.00 Credits
An opportunity to pursue in a structured setting, a topic of current interest or specialized focus, not available in other marketing courses.
Prerequisite:
MK-201
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3.00 Credits
Development and implementation of students' own, research and/or field experience in marketing, under the guidance of a faculty member. The, student must receive departmental approval of a, preliminary proposal before registering for this, course.
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3.00 Credits
Introduction to the field of Neuroscience., Students begin with basic neuroanatomy and, neurophysiology, building up to neural networks, and ultimately to complex human behaviors. In lab,, students will use neuroscience equipment to study, humans and invertebrates. Special focus will be, given to social and societal implications of past, and present neuroscience. Two hours lab, two hours, lecture., , Not open to students who have taken another, MOT/Natural Science.
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3.00 Credits
Cross-listed with BI-221. A broad introduction to, applied statistics in, neuroscience. Students will learn to properly, organize, classify, describe, analyze, and report, study data using the appropriate statistical, methodology. Class will be divided into part, lecture and part guided software instruction using, IBM SPSS Statistics.
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3.00 Credits
Cross-listed with BI-267. An introduction to the, field of neuroscience., Students will learn the structure and function of, fundamental components of the nervous system, as, well as understand the physiology associated with, action potentials and synaptic transmission. The, course will also describe how the nervous system, facilitates the production of complex behaviors, and the reception and integration of external, stimuli via sensory organs.
Prerequisite:
BI-151 and BI-152
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