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Course Criteria
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3.00 Credits
An analysis of concepts relevant to historical, and, contemporary American popular and mass, culture. The course addresses technological,, narrative, cultural and ideological processes and, codes that are present in cultural content. , Students will engage in objective, interpretive,, and critical methods of analysis of pop culture, theories and artifacts.
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3.00 Credits
The fundamentals of proposal design as well as, writing for sales, public relations, public, health campaigns, and media. After studying the, fundamentals of persuasive technique and, organization, students will apply these skills in, various formats, from promotional pieces to, formal, proposal writing and persuasive speaking. The use, of visuals, interview techniques, and research, design considerations will supplement the, persuasive projects. Strongly recommended for, students in the Advertising and Public Relations, track.
Prerequisite:
EN-103 EN-104
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3.00 Credits
Various topics relevant to professional, communication in a variety of settings. Such, topics might include intercultural communication,, technology in communication, interacting with, media, marketing and advertising communication, skills, technical documentation skills, ethical, considerations for the communicator, writing in a, team setting, and advanced editing techniques., May be repeated for credit with the permission of, the Communication Program Coordinator.
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3.00 Credits
A study of the history and definition of the, broad area of public relations, with emphasis on, actual cases that established practices and, procedures in the field of public relations., Students will be encouraged to apply problem, solving skills and public relations principles., Ethical considerations will be emphasized., Required for all Communication majors.
Prerequisite:
CM-130
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3.00 Credits
Cross-listed with EN-312., This course will introduce students to the basic, forms, genres and elements of both short and long, fiction. A workshop approach in which students, will read, edit and revise each other's work will, be supplemented by the reading of contemporary, fiction writers such as O'Brien, Carver,, Garcia-Marquez and Alexie. Strongly recommended, for students in the Professional/Creative Writing, and Editing track. Required course for the, Creative Writing minor.
Prerequisite:
EN-103 and EN-104
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3.00 Credits
Various applications of persuasive and public, relations techniques to forms of written and oral, communication. Some forms covered will be press, releases, media kits, sales and promotional, pieces, newsletters and related formats. Strongly, recommended for students in the Advertising and, Public Relations track.
Prerequisite:
CM-310
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3.00 Credits
An intermediate course examining successful and, challenging PR case studies of the past and, present. Students will study strategies employed, by professionals through careful reading of cases., In addition, students will have the opportunity to, manage their own "case" through interactive work, with peers.
Prerequisite:
CM-130 and CM-310
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3.00 Credits
An advanced course in public relations focusing on, PR campaigns and event planning. Students will, learn how to promote a product, brand, and image, through effective campaigns. The course will, focus on the role of successful event planning in, PR campaigns.
Prerequisite:
CM-130 and CM-310
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3.00 Credits
Cross-listed with EN-316., A study of the dynamics and process of, publishing. Students will work with actual, publications and publishing professionals,, learning about the business of publishing, careers, in publishing, layout, design, editing, promotions, finances and distribution. Strongly recommended, for students in the Professional/Creative Writing, and Editing track. Required course for the, Creative Writing minor.
Prerequisite:
CM-130 and CM-220
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3.00 Credits
Will introduce students to major theories and, concepts of intercultural communication from a, variety of perspectives. This course will look at, many of the different processes that make up, cultural differences, and examine how these, theories and concepts can foster competent, intercultural communication. A variety of topics, related to intercultural communication, including, verbal and nonverbal language, cultural, background and identity, stereotypes, perception,, and social organization, will be covered.
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