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Course Criteria
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3.00 Credits
One unit. Three hours of lecture and two hours of laboratory weekly. A course in the application of molecular knowledge to the problems of genetic engineering. A comparison between the genetic systems of prokaryotes and eukaryotes and their role in molecular genetic techniques used in the fi elds of molecular biology and microbiology will be explored. The development of current concepts and methods in molecular genetics as they apply to research, agriculture, industries, pharmaceutical companies and medicine will be studied. The laboratory will explore the most current techniques used in recombinant DNA technology as it relates to the course material. Cross-listed w/BI 524. Prerequisite: MI 522. Offered as required.
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3.00 Credits
One unit. Three hours of lecture and two hours of laboratory weekly. The structure, function, and assembly of microbial cells and analysis of products of their metabolism are presented. Prerequisites: MI 200; CH 211. Offered fall semester of odd-numbered years.
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1.00 Credits
One unit. Weekly lecture(s). Discussion and analysis of problems in microbiology which are not covered in regular course work. The specifi c content of the course will remain fl exible in response to student and departmental interest. Special topics may be taken more than once with differing subject matter. Offered periodically; consult department chair.
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1.00 Credits
One unit. Supervised independent research projects developed by the student, with faculty advisement. Restricted to advanced majors. Offered fall and spring semesters. A non-refundable laboratory fee is required.
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1.00 Credits
One unit. A survey of marketing from both a functional and institutional approach. Topics include consumer and industrial markets, channels of distribution, product life cycle, marketing research, advertising, franchising, market analysis, physical distribution, marketing legislation, pricing policies and practices. Prerequisites: EC 102; AC 101. Offered fall and spring semesters.
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1.00 Credits
One unit. A study of theories related to consumer behavior as part of the buying process. Topics include: needs, attitudes, and beliefs, and cultural, family, and reference-group infl uences. Models are discussed. Prerequisites: MK 201. Offered fall semester.
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1.00 Credits
One unit. A study of the sales role in our society. The course will examine what sales people do, how to sell, how to deal with customers, and those factors that impact customers. Emphasis will also be on training, hiring, selection, motivation and morale, evaluation and performance measures, and the sales manager's role. Prerequisite: MK 201. Offered as required.
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1.00 Credits
One unit. A study of various aspects of advertising which pertain to individual and group behavior in the buying process. Topics include messages and media as related to promotion, personal selling, publicity and public relations. Prerequisite: MK 201. Offered spring semester.
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1.00 Credits
One unit. An introductory course in marketing research procedures. Topics include: sources and methods of collecting data, interpretation, and reporting fi ndings. Prerequisites: MK 201. Offered spring semester.
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1.00 Credits
One unit. An analysis of the marketing function across national borders is stressed with special attention to the impact of economic, political, legal, and cultural factors on marketing activities. Factors that infl uence standardization and adaptation of marketing are considered. Concepts are illustrated through liberal use of cases. Prerequisites: BU 211; MK 201. Offered as required.
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