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MKT 311: Elements of Integrated Marketing Communication
3.00 Credits
Utica University
Discussion of the various tools of marketing communication, their strengths and weaknesses, how to measure their effectiveness, and the legal and ethical aspects of marketing communication efforts.
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MKT 311 - Elements of Integrated Marketing Communication
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MKT 313: Marketing Research
3.00 Credits
Utica University
Readings, lectures, and discussion of cases based on the application of market research techniques to marketing problems. Prerequisites: Management 202, Economics 241 and Mathematics 144.
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MKT 313 - Marketing Research
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MKT 400: Advanced Topics
3.00 Credits
Utica University
No course description available.
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MKT 400 - Advanced Topics
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MKT 481: Marketing Management
3.00 Credits
Utica University
A study of the broad aspects of distribution on a decision- making level. Analysis and forecasting of demand, structure of distribution, selection of channels of distribution, and promotional procedure are some of the topics covered. Prerequisites: MKT 311 and MKT 313
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MKT 481 - Marketing Management
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MST 101: Basic Leadership Course and Leadership Laboratory
0.00 - 1.00 Credits
Utica University
Basic drill and ceremony, mountaineering, orienteering, first aid, communications, weapons familiarization, and small unit tactics. Taught in each semester of the Basic Course (first two years) of the curriculum.
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MST 101 - Basic Leadership Course and Leadership Laboratory
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MST 102: Basic Leadership Course and Leadership Laboratory
0.00 - 1.00 Credits
Utica University
Basic drill and ceremony, mountaineering, orienteering, first aid, communications, weapons familiarization, and small unit tactics. Taught in each semester of the Basic Course (first two years) of the curriculum.
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MST 102 - Basic Leadership Course and Leadership Laboratory
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MST 201: Basic Leadership Course and Leadership Laboratory
0.00 - 1.00 Credits
Utica University
Basic drill and ceremony, mountaineering, orienteering, first aid, communications, weapons familiarization, and small unit tactics. Taught in each semester of the Basic Course (first two years) of the curriculum.
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MST 201 - Basic Leadership Course and Leadership Laboratory
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MST 202: Basic Leadership Course and Leadership Laboratory
0.00 - 1.00 Credits
Utica University
Basic drill and ceremony, mountaineering, orienteering, first aid, communications, weapons familiarization, and small unit tactics. Taught in each semester of the Basic Course (first two years) of the curriculum.
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MST 202 - Basic Leadership Course and Leadership Laboratory
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MST 301: Advanced Leadership Course and Leadership Laboratory
0.00 - 2.00 Credits
Utica University
Junior and senior level courses which expand on basic subject areas. Leadership and management development, with classes on command, control, staff operations, planning, and organizing. Taught in each semester of the Advanced Course (last two years) of the curriculum.
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MST 301 - Advanced Leadership Course and Leadership Laboratory
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MST 302: Advanced Leadership Course and Leadership Laboratory
0.00 - 2.00 Credits
Utica University
Junior and senior level courses which expand on basic subject areas. Leadership and management development, with classes on command, control, staff operations, planning and organizing. Taught in each semester of the Advanced Course (last two years) of the curriculum.
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MST 302 - Advanced Leadership Course and Leadership Laboratory
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