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Course Criteria
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3.00 Credits
Discussion of the various tools of marketing communication, their strengths and weaknesses, how to measure their effectiveness, and the legal and ethical aspects of marketing communication efforts.
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3.00 Credits
Readings, lectures, and discussion of cases based on the application of market research techniques to marketing problems. Prerequisites: Management 202, Economics 241 and Mathematics 144.
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3.00 Credits
No course description available.
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3.00 Credits
A study of the broad aspects of distribution on a decision- making level. Analysis and forecasting of demand, structure of distribution, selection of channels of distribution, and promotional procedure are some of the topics covered. Prerequisites: MKT 311 and MKT 313
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0.00 - 1.00 Credits
Basic drill and ceremony, mountaineering, orienteering, first aid, communications, weapons familiarization, and small unit tactics. Taught in each semester of the Basic Course (first two years) of the curriculum.
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0.00 - 1.00 Credits
Basic drill and ceremony, mountaineering, orienteering, first aid, communications, weapons familiarization, and small unit tactics. Taught in each semester of the Basic Course (first two years) of the curriculum.
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0.00 - 1.00 Credits
Basic drill and ceremony, mountaineering, orienteering, first aid, communications, weapons familiarization, and small unit tactics. Taught in each semester of the Basic Course (first two years) of the curriculum.
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0.00 - 1.00 Credits
Basic drill and ceremony, mountaineering, orienteering, first aid, communications, weapons familiarization, and small unit tactics. Taught in each semester of the Basic Course (first two years) of the curriculum.
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0.00 - 2.00 Credits
Junior and senior level courses which expand on basic subject areas. Leadership and management development, with classes on command, control, staff operations, planning, and organizing. Taught in each semester of the Advanced Course (last two years) of the curriculum.
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0.00 - 2.00 Credits
Junior and senior level courses which expand on basic subject areas. Leadership and management development, with classes on command, control, staff operations, planning and organizing. Taught in each semester of the Advanced Course (last two years) of the curriculum.
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