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MKTG 400: Marketing Management
3.00 Credits
Union College - New York
This course examines the marketing management process and the role it plays as a bridge between buyers and sellers. The role of marketing managers as they develop, price, distribute, and promote goods and services is discussed. The use of marketing to solve business problems and achieve strategic goals is emphasized. Prerequisite: MKTG 321, MGMT 352.
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MKTG 400 - Marketing Management
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MKTG 421: Business Logistics
3.00 Credits
Union College - New York
A study of the broad fi eld of logistics. A major emphasis will be the nature of distribution and handling of materials in domestic and international markets. A systems approach to transportation, warehousing, material handling, packaging, customer service, and procurement will be studied, as it impacts the basic functions of business. Prerequisites: BUAD 151, MKTG 321.
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MKTG 421 - Business Logistics
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MKTG 481: Special Topics in Marketing
3.00 Credits
Union College - New York
An advanced course of selected topics of interest in the fi eld of Marketing. Prerequisite: Business major/minor with junior or senior standing and 21 credit hours in business.
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MKTG 481 - Special Topics in Marketing
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MKTG 485: Marketing Internship
1.00 - 6.00 Credits
Union College - New York
Supervised practical fi eld experience at approved business site is combined with an academic component to strengthen the student's theoretical background. To be considered for a placement the student has attained Junior or Senior status with 15 hours of Union College Department of Business courses completed and a Department of Business GPA of 3.0, and approval of Department Chair. Students may earn up to a maximum of 6 credit hours for successful performance. Course will be taken on a credit/fail basis only.
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MKTG 485 - Marketing Internship
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MLSC 101: Introduction to Military Skills
2.00 Credits
Union College - New York
Development of leadership and problem solving abilities; examination of leadership style, counseling, and team building; comparison of civilian and military leadership; analysis of the constitutional and historical basis for the U.S. Army.
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MLSC 101 - Introduction to Military Skills
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MLSC 102: Dynamics of Military Leadership
2.00 Credits
Union College - New York
Study theories, principles, techniques, and fundamentals of map reading and their application. Classes are systematically arranged to promote student participation in group leadership development and problem solving techniques.
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MLSC 102 - Dynamics of Military Leadership
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MLSC 201: Intermediate Leadership I
2.00 Credits
Union College - New York
Introduction to intermediate leadership and management, emphasizing individual leader techniques and basic soldier skills such as fi rst aid, map reading, and drill and ceremony. Prerequisites: MLSC 101 and MLSC 102.
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MLSC 201 - Intermediate Leadership I
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MLSC 202: Intermediate Leadership II
3.00 Credits
Union College - New York
Develops intermediate leadership abilities by introduction to small unit and squad operations and tactics. Individual military skill areas include training in advanced map reading, communication equipment and tasks, enhanced drill and ceremonies, and individual weapon fundamentals. This course is designed to prepare the motivated and dedicated student for the challenges of the ROTC Advanced Course. Prerequisite: MLSC 201
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MLSC 202 - Intermediate Leadership II
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MLSC 210: Military Science Practicum(Basic)
3.00 Credits
Union College - New York
Introduces Military Science in a comprehensive summer fi eld course designed to be taken in lieu of MLSC 101, 102, 201, 203. This course emphasizes practical fi eld application and leadership development. The camp is held at Fort Knox. No military obligation.
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MLSC 210 - Military Science Practicum(Basic)
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MLSC 301: Advanced Leadership and Management I
3.00 Credits
Union College - New York
Introduction of advanced leadership and management, emphasizing the branches of the Army, communications systems, and equipment. Defi nes principles of leadership and develops leadership through practical application as a leader in fi eld training and physical conditioning. Prerequisite: completion of all basic courses 100-200 level.
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MLSC 301 - Advanced Leadership and Management I
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