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MAR 444: New Product Management
3.00 Credits
Syracuse University
3 Y The product innovation process. Learning how managers can best use models and analytical tools to improve decision-making in the development, launch, and management of new products. Prereq: MAR 255
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MAR 444 - New Product Management
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MAR 445: Brand Management
3.00 Credits
Syracuse University
3 Y Concepts and tools essential for performing the role of a brand manager in a dynamic and competitive market. Coordinating marketing activities to achieve a profitable and sustainable market position of the brand. Prereq: MAR 255
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MAR 445 - Brand Management
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MAR 455: Marketing Communications
3.00 Credits
Syracuse University
3 Y Management of marketing communications. Topics include: budgets, planning campaigns, controlling impact and coordinating information flows. Students taking ADV 206 may not use MAR 455 to fulfill marketing major/minor requirements. Prereq: MAR 255, junior standing
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MAR 455 - Marketing Communications
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MAR 456: Global Marketing Strategy
3.00 Credits
Syracuse University
3 S Building on concepts from previous marketing courses, this capstone course provides students both research and conceptual tools for understanding and making decisions about marketing strategy in the rapidly changing global environment. Senior standing. Prereq: Senior standing. At least one marketing elective, and MAR 255 or equivalent
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MAR 456 - Global Marketing Strategy
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MAR 457: International Marketing Management
3.00 Credits
Syracuse University
3 IR Relationship between the international environment and the international marketing activities of firms. Prereq: MAR 456
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MAR 457 - International Marketing Management
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MAR 458: Seminar in Marketing
3.00 Credits
Syracuse University
3 IR Various phases of marketing. Investigations and reports prepared individually, but students investigating related subjects participate in group discussions. Prereq: MIS 325 or permission of instructor; junior standing
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MAR 458 - Seminar in Marketing
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MAR 499: Honors Thesis
3.00 Credits
Syracuse University
3-6 SI
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MAR 499 - Honors Thesis
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MAR 778: Industrial Marketing
3.00 Credits
Syracuse University
3 IR Industrial market behavior and market segmentation. Planning and marketing research. Determination of price, product, distribution and promotion in the context of industrial marketing. Industrial marketing evaluation and control. Extra work required of graduate students. Prereq: MAR 355, MBC 636, or permission of instructor
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MAR 778 - Industrial Marketing
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MAS 261: Introductory Statistics for Management
3.00 Credits
Syracuse University
3 S Basic statistical theory and data analysis methods. Describing data graphically and numerically. Probability distributions. Sampling. Statistical tests and intervals. Use of computer statistics programs. Emphasis on choice, limitations, and interpretation of methods for management use. Sophomore standing. Prereq: Sophomore standing. MAT 183
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MAS 261 - Introductory Statistics for Management
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MAS 362: Decision Tools for Management
3.00 Credits
Syracuse University
3 S Review of important statistical concepts. Mathematical models for management data emphasizing correct use and interpretation of results. Linear and logistic regression. Time series analysis. Model assumptions and limitations. Prereq: MAT 183,284; MAS 261 or equivalent
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MAS 362 - Decision Tools for Management
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