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MAG 409: Advanced Magazine Editing
3.00 Credits
Syracuse University
Problems and opportunities that magazine editors face each day. A variety of topics ranging from ethics to the repositioning of magazines. Additional work required of graduate students. Prereq: MAG 408
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MAG 518: Critical Writing
3.00 Credits
Syracuse University
3 S Criticism and its function in journalism. Reviewing books, plays, motion pictures, and other art forms. Prereq: NEW 205
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MAG 518 - Critical Writing
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MAG 538: Travel Writing
3.00 Credits
Syracuse University
3 IR Writing and selling magazine articles about traveling and specific geographic areas. Students will write in a variety of styles, especially exploring the narrative form. Prereq: NEW 305
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MAG 538 - Travel Writing
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MAR 255: Principles of Marketing
3.00 Credits
Syracuse University
3 S Marketing as a major business function and social process. Analysis of market forces. Marketing opportunities. Determination of price, product, distribution, promotion, and organization policies required to control and fulfill planned marketing programs. Prereq: Sophomore standing Coreq: FIN 256 and SCM 265
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MAR 255 - Principles of Marketing
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MAR 301: Principles of Marketing for Non-Management Students
3.00 Credits
Syracuse University
3 Exploration for non-management students of the principles of marketing as a major business function and social process. Analysis of marketing forces. Marketing opportunities. Determination of price, product, distribution , promotion and organizational policies required. Sophomore standing.
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MAR 301 - Principles of Marketing for Non-Management Students
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MAR 307: Sales and Strategic Partnerships
3.00 Credits
Syracuse University
3 S Applications of sales theory, concepts, training and technology in the fields of professional personal selling and sales management. Prereq: MAR 255
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MAR 307 - Sales and Strategic Partnerships
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MAR 356: Marketing Research
3.00 Credits
Syracuse University
3 S Application of various research methods to marketing. Planning, design, execution, and interpretation of applied marketing research studies. MAS 362 must be taken prior to or concurrently with MAR 356. Prereq: MAR 255
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MAR 356 - Marketing Research
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MAR 357: Consumer Behavior
3.00 Credits
Syracuse University
3 IR Motivation, learning theory, perception, attitude theory, and social referents: how they affect consumer behavior. Consumer measurement and strategy assessment. Prereq: MAR 255 or equivalent; junior standing
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MAR 357 - Consumer Behavior
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MAR 378: Industrial Marketing
3.00 Credits
Syracuse University
3 IR Industrial market behavior and market segmentation. Planning and marketing research. Determination of price, product, distribution and promotion in the context of industrial marketing. Industrial marketing evaluation and control. Extra work required of graduate students. Prereq: MAR 355, MBC 636, or permission of instructor
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MAR 378 - Industrial Marketing
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MAR 401: Electronic Retailing and Marketing
3.00 Credits
Syracuse University
3 Overview of current e-tailing practices in business to consumer marketplace. Internet technology and capabilities. Prereq: MAR 255
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MAR 401 - Electronic Retailing and Marketing
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