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ADV 431: Portfolio III
3.00 Credits
Syracuse University
3 Y This course will help students complete their portfolios which will consist of 20 advertisements, including three complete ad campaigns. Oral presentation, job hunting, and the analysis of various ad markets. Prereq: ADV 421
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ADV 431 - Portfolio III
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ADV 507: Advertising Media
3.00 Credits
Syracuse University
3 S Characteristics of major media. Rates and sources of information. Evaluation of representative media. Problems of coverage, duplication, costs, and scheduling. Advertising salesmanship. Media sales presentations. Prereq: ADV 207
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ADV 507 - Advertising Media
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ADV 509: Advertising Research
3.00 Credits
Syracuse University
3 S Tools and techniques used to gain understanding of audiences for marketing communications messages. Fundamentals of consumer behavior and account planning, quantitative and qualitative research methods, media research, and copy testing. Prereq: ADV 207
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ADV 509 - Advertising Research
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ADV 522: Direct Response Advertising
3.00 Credits
Syracuse University
3 IR Structure and organization of direct-response advertising. Regulatory agencies influencing direct-response advertising. Creative methods; research procedures for preparing, presenting, and evaluating direct-advertising campaigns. Problematic areas.
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ADV 522 - Direct Response Advertising
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ADV 523: Interactive Advertising and e-branding
3.00 Credits
Syracuse University
3 Y Exploration of interactive advertising and e-branding. Strategies for building an online brand. Use of interactive technologies to develop customer relationships. Prereq: for ADV 523: ADV 206 and 207, and either ADV 401 or ADV 507/509; for graduate students: ADV 604. Prereq: for ICC 523: permission of department. Prereq: For ADV 523: ADV 206 and 207, and either ADV 401 or ADV 507/509; for graduate students: ADV 604. Prereq: for ICC 523: permission of department.
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ADV 523 - Interactive Advertising and e-branding
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ADV 526: Fashion Advertising and Promotion
3.00 Credits
Syracuse University
3 Y How advertising and promotion build fashion brands, ranging from top designers to local retailers. Students learn how to apply the comprehensive strategic planning process used in advertising to build fashion brands.
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ADV 526 - Fashion Advertising and Promotion
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ADV 535: Advertising Practicum
3.00 Credits
Syracuse University
3 IR Practical work experiences in advertising sales creativity, management, and research with advertisers, agencies, media, or auxiliary services. Weekly class sessions, discussions of supplemental advertising topics, daily journal entries and final experimental report. Restricted to juniors, seniors, and graduate students with permission of instructor. Prereq: ADV 207 or ADV 401/402
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ADV 535 - Advertising Practicum
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ADV 645: Economics,Persuasion,and the Global Marketplace
3.00 Credits
Syracuse University
3 Y Persuasive communications' impact on and relationship to society. Evaluation of effects of advertising on national and global economies. Critical evaluation of persuasive appeals. Discussion of marketing to children, political persuasion, alcohol and tobacco promotion. Additional work required of graduate students. Prereq: For undergraduates): COM 107
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ADV 645 - Economics,Persuasion,and the Global Marketplace
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AED 215: Foundations of Art Education I
3.00 Credits
Syracuse University
3 Y History and philosophy of art education and the growth of American education. Principles and practices of teaching visual arts from prekindergarten through adult education. Relationships among schools and cultural resources. Prereq: Sophomore standing
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AED 215 - Foundations of Art Education I
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AED 470: Experience Credit
3.00 Credits
Syracuse University
1-6 S Participation in a discipline- or subject-related experience. Student must be evaluated by written or oral reports or an examination. Limited to those in good academic standing. Prereq: Permission, in advance, of assigned instructor, department chair, or dean
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AED 470 - Experience Credit
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