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CMM 458: Directing and Producing Television News
3.00 Credits
SUNY College at Plattsburgh
Provides students an opportunity to learn about the essential tools associated with the production of a television newscast. Students are given the opportunity to use those tools in the production of television newscasts. (Fall). Prerequisites: CMM229 and CMM375 (TV Production students). CMM229 and CMM/JOU421 (Broadcast Journalism students).
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CMM 458 - Directing and Producing Television News
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CMM 459: Advanced Television News Production
4.00 Credits
SUNY College at Plattsburgh
Provides students the opportunity to learn and develop essential skills associated with the production of a television newscast. Students will be given first-hand opportunities to develop and hone their reporting on-air and news productions skills on regularly scheduled live newscasts. (Spring). Prerequisites: CMM458 and POI.
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CMM 459 - Advanced Television News Production
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CMM 464: Digital Audio Recording Applications
4.00 Credits
SUNY College at Plattsburgh
Advanced production course covering the theory and practice of digital audio recording. Hands-on experience provides exposure through production exercises and remixing projects. Students explore this quickly evolving technology as it applies to a variety of media-based environments including radio, TV, film, music recording, and the Internet. (Fall). Prerequisite: CMM232.
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CMM 464 - Digital Audio Recording Applications
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CMM 466: Public Relations Campaigns
3.00 Credits
SUNY College at Plattsburgh
An advanced course in planning and executing basic public relations and publicity for various types of organizations, with emphasis on training in effective writing styles required of a public relations practitioner. Deals with analyzing communication needs of an organization and examines characteristics of successful public relations campaigns. Includes a service learning component in which students work on a public relations campaign. (Spring). Liberal arts. Prerequisite: CMM311 and JOU206.
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CMM 466 - Public Relations Campaigns
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CMM 468: Advanced Advertising Strategies
3.00 Credits
SUNY College at Plattsburgh
An advanced course in advertising in the broadcast and print media, with an in-depth examination and critique of advertising campaigns, including consumer, public relations and political advertising. Deals with creative strategies, marketing vs. communication planning, and execution of campaigns, with special emphasis on contrasting practices in the United States and abroad. (Spring). Prerequisite: CMM/JOU321 AWR or MGM321 with POI.
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CMM 468 - Advanced Advertising Strategies
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CMM 470: Organizational Communication
3.00 Credits
SUNY College at Plattsburgh
Perspectives on communication and organizations are combined to provide an intensive study of communication dynamics in the work place context. The focus is on how organizational culture is built and sustained through communication, as well as how obstacles to communication flow and effectiveness are diagnosed and addressed. (Fall). Liberal arts. Prerequisite: CMM226. CMM304 also suggested.
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CMM 470 - Organizational Communication
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CMM 477: Communication Training & Development
3.00 Credits
SUNY College at Plattsburgh
Introduces the principles and concepts used in the design and delivery of communication-based training programs in corporate, industrial, and academic environments. Methods of practice include pre-training needs assessment, determining learning objectives, training techniques, curriculum and media development, and post-training evaluation. (Every 2 - 3 years). Liberal arts. Prerequisites: CMM118, CMM226, and Jr. standing or POI.
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CMM 477 - Communication Training & Development
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CMM 490: Mass Communication Theory
3.00 Credits
SUNY College at Plattsburgh
Traces various theoretical frameworks frequently adopted in theorizing about mass media's roles, functions, and effects for individuals as well as for the society as a whole. Reviews prevalent analytical paradigms underlying mass communication research and their historical transformations. (Spring/Summer). Liberal arts. Prerequisites: CMM226 or CMM288; junior standing.
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CMM 490 - Mass Communication Theory
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CMM 491: Seminar:Senior Assessment
1.00 Credits
SUNY College at Plattsburgh
Students prepare for their future and the transition from undergraduate life to careers and/or graduate school in Communication and Journalism. Students complete personal assessment and conduct industry-related research to prepare for their upcoming roles in the field. Topics covered include developing employment portfolio content, graduate school preparation, researching salary/compensation packages, corporate culture, and industry trends. Course will be offered on a Pass/Fail basis. (Fall/Spring). Prerequisite: senior standing.
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CMM 491 - Seminar:Senior Assessment
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CMM 496: Tutorial
2.00 - 3.00 Credits
SUNY College at Plattsburgh
Assist instructor in planning, preparation, class demonstrations, and teaching in undergraduate lectures and/or laboratory sections of CMM courses. Course may not be used for satisfying any of the Major Requirements. Prerequisites: Junior standing, permission of instructor and department chair. Course may be taken up to 3 times, but credit may not be received for service as a Lab Assistant for the same course more than once. (Fall/Spring/Summer).
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CMM 496 - Tutorial
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