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Course Criteria
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3.00 Credits
An overview of popular culture as presented by the media; address such questions as how do the media frame and shape culture, what is the relationship between media and popular forms of entertainment such as music and sports, and how do issues of gender, race, class, sexual orientation, national origin, and ethnicity affect media portrayal and reception. (Fall/Spring). Liberal arts. Prerequisite: CMM288.
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3.00 Credits
A critical analysis of public relations practice in various organizations and professions. Emphasis on ethical and legal issues, core organizational values, trust and transparency. Examines models of communication management in planning, design and implementation of public relations strategy. (Fall). Liberal arts. Prerequisite: CMM311.
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4.00 Credits
A hands-on television production experience that focuses on the use of multi camera studio technique and equipment for the production of a variety of television programming. (Fall/Spring). Corequisite: CMM375L. Prerequisite: CMM229.
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3.00 Credits
Advanced hands-on applications in video editing for students who have completed the department's basic television production course (or the equivalent). Includes in-depth examination of the technical and aesthetic factors involved in post-production editing. (Fall/Spring). Prerequisite: CMM229.
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3.00 - 4.00 Credits
Special topic areas such as "The Economics of Sports Broadcasting" and "Audience Analysis and Rating Systems" will be considered in-depth. (Fall/Spring/Summer) .Liberal arts.
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4.00 Credits
An advances hands-on video production course that includes pre-production design, on-location shooting, and post-production of a short documentary. Students work together in groups of 2-3 to fill the principal roles of the documentary crew. Each group will research, write, direct, and edit their own documentary. (Spring). Prerequisite: CMM375. Corequisite: CMM400L.
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2.00 Credits
Gain hands-on experience selling underwriting for PSTV, WQKE, and WARP to local area businesses. Explore the selling cycle and the positioning of competing media. Produce sales call reports and client proposals. Develop closing techniques, and improve your interviewing skills. (Fall). Liberal arts. Prerequisites: CMM226 or CMM288.
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3.00 Credits
Addresses theory and methods of speechwriting for formal venues and in diverse contexts such as public relations, government/politics, and private sector and non-profit organizational leadership. Emphasis upon rhetorical and language strategies for desired speech outcomes and effects, the conventional principles of this highly specialized form of professional communication, writing for the "ear" and audience message retention, and adaptations when speechwriting for another person. (Fall). Liberal arts. Prerequisites: CMM101, ENG101, Junior standing or POI.
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3.00 Credits
Emphasis on theories of persuasion. Examination of persuasive strategies used in mass media, advertising, political campaigns, social movements, public presentations and interpersonal relationships, along with their ethical implications. (Fall). Liberal arts. Prerequisites: CMM118, CMM226.
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2.00 Credits
Learn advanced audio engineering techniques by recording music in the field. Develop familiarity with engineering and processing of audio CDs by working with various on-campus clients to record music-based performances. Explore client relations, equipment configuration, post-production processing, and audio CD mastering requirements. May be taken up to three times. (Fall/Spring). Liberal arts. Prerequisites: CMM428 or CMM464.
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