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CMM 365: Media and Popular Culture
3.00 Credits
SUNY College at Plattsburgh
An overview of popular culture as presented by the media; address such questions as how do the media frame and shape culture, what is the relationship between media and popular forms of entertainment such as music and sports, and how do issues of gender, race, class, sexual orientation, national origin, and ethnicity affect media portrayal and reception. (Fall/Spring). Liberal arts. Prerequisite: CMM288.
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CMM 368: Public Relations Cases
3.00 Credits
SUNY College at Plattsburgh
A critical analysis of public relations practice in various organizations and professions. Emphasis on ethical and legal issues, core organizational values, trust and transparency. Examines models of communication management in planning, design and implementation of public relations strategy. (Fall). Liberal arts. Prerequisite: CMM311.
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CMM 375: Television Studio Production
4.00 Credits
SUNY College at Plattsburgh
A hands-on television production experience that focuses on the use of multi camera studio technique and equipment for the production of a variety of television programming. (Fall/Spring). Corequisite: CMM375L. Prerequisite: CMM229.
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CMM 385: Linear and Nonlinear Video Editing
3.00 Credits
SUNY College at Plattsburgh
Advanced hands-on applications in video editing for students who have completed the department's basic television production course (or the equivalent). Includes in-depth examination of the technical and aesthetic factors involved in post-production editing. (Fall/Spring). Prerequisite: CMM229.
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CMM 385 - Linear and Nonlinear Video Editing
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CMM 390: Special Topics Seminar in Broadcast Media
3.00 - 4.00 Credits
SUNY College at Plattsburgh
Special topic areas such as "The Economics of Sports Broadcasting" and "Audience Analysis and Rating Systems" will be considered in-depth. (Fall/Spring/Summer) .Liberal arts.
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CMM 390 - Special Topics Seminar in Broadcast Media
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CMM 400: Producing the Documentary
4.00 Credits
SUNY College at Plattsburgh
An advances hands-on video production course that includes pre-production design, on-location shooting, and post-production of a short documentary. Students work together in groups of 2-3 to fill the principal roles of the documentary crew. Each group will research, write, direct, and edit their own documentary. (Spring). Prerequisite: CMM375. Corequisite: CMM400L.
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CMM 400 - Producing the Documentary
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CMM 405: Media Sales Practicum
2.00 Credits
SUNY College at Plattsburgh
Gain hands-on experience selling underwriting for PSTV, WQKE, and WARP to local area businesses. Explore the selling cycle and the positioning of competing media. Produce sales call reports and client proposals. Develop closing techniques, and improve your interviewing skills. (Fall). Liberal arts. Prerequisites: CMM226 or CMM288.
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CMM 406: Speechwriting
3.00 Credits
SUNY College at Plattsburgh
Addresses theory and methods of speechwriting for formal venues and in diverse contexts such as public relations, government/politics, and private sector and non-profit organizational leadership. Emphasis upon rhetorical and language strategies for desired speech outcomes and effects, the conventional principles of this highly specialized form of professional communication, writing for the "ear" and audience message retention, and adaptations when speechwriting for another person. (Fall). Liberal arts. Prerequisites: CMM101, ENG101, Junior standing or POI.
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CMM 406 - Speechwriting
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CMM 407: Concepts of Persuasion
3.00 Credits
SUNY College at Plattsburgh
Emphasis on theories of persuasion. Examination of persuasive strategies used in mass media, advertising, political campaigns, social movements, public presentations and interpersonal relationships, along with their ethical implications. (Fall). Liberal arts. Prerequisites: CMM118, CMM226.
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CMM 408: Audio Field Recording Practicum
2.00 Credits
SUNY College at Plattsburgh
Learn advanced audio engineering techniques by recording music in the field. Develop familiarity with engineering and processing of audio CDs by working with various on-campus clients to record music-based performances. Explore client relations, equipment configuration, post-production processing, and audio CD mastering requirements. May be taken up to three times. (Fall/Spring). Liberal arts. Prerequisites: CMM428 or CMM464.
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CMM 408 - Audio Field Recording Practicum
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