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Course Criteria
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3.00 Credits
Discussion of principles of practice associated with public speaking in a range of professional settings. Emphasis on creation and delivery of career-oriented presentations, such as employment interviews, special occasion addresses, sales/proposal pitches, and risk/crisis speeches. Speakers hone skills in audience analysis/adaptation, structure and arrangement, manuscript and extemporaneous delivery, and the use of multi-media presentational aids. (Fall - Spring). Liberal arts. Prerequisite: CMM101.
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3.00 Credits
Methods for reasoning and techniques of argumentation. Evaluation and selection of evidence, effectiveness of various forms of organization to present an idea or to resolve conflict. (Fall). Liberal arts. Prerequisite: CMM101.
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3.00 Credits
Discussion of small group communication theory and skills. Students participate in decision making, problem solving, and discussion groups. Emphasis is on groups in organizational contexts although groups such as families, learning groups, and activity groups are addressed. (Fall/Spring/Summer). Liberal arts. Prerequisite: CMM226.
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3.00 Credits
A review of public relations practices -- including issue and crisis management, lobbying, image campaigns, and internal corporate communication -- that enable organizations to develop and manage socially responsible relationships with their various stakeholders. Emphasis on the role of public opinion in strategic organizational communication. (Fall). Liberal arts. Prerequisite: CMM101; ENG101; CMM118.
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3.00 Credits
A hands-on production course introducing students to the basic elements of multimedia production (including web sites), an overview of the different types of multimedia applications, and the discovery of the effective uses of design and interactivity involved in the construction of communication messages in a multimedia environment. Computer proficiency not required. (Fall/Spring/Summer). Prerequisite: CMM118 and Sophomore standing.
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3.00 Credits
This course involves the study of aesthetic principles as applied to television and film images. Topics include the applications of light, color, two and three dimensional fields, time, motion and sound as agents of aesthetic energy. Students will come to understand and appreciate how aesthetic elements help clarify, intensify and interpret media events. (Spring). Liberal arts. Prerequisite: CMM118, CMM229.
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3.00 Credits
Drawing upon various theories and empirical generalizations about how cultural differences manifest, the course examines various roles that the concept of culture plays in a human communication process. After reviewing differences and similarities in communication behaviors as demonstrated by individuals belonging to a variety of different cultural and sub-cultural systems, the course analyzes a variety of different patterns of interaction among those individuals both in the culturally-diverse United States and in the rapidly-globalizing world community. (Spring). Liberal arts. Prerequisite: CMM226 or CMM288 or ANT 102 or POI.
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3.00 Credits
An in-depth look into advertising in the broadcast industry and within emerging on-line technologies, with particular emphasis on the integration of audience research, the creative process and measurement of sales and media effectiveness. (Fall). Liberal arts. Prerequisite: CMM101, ENG101; CMM118.
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3.00 Credits
An in-depth examination of the use of political mass persuasion from World War I to the dawn of the Cold War. Theoretical constructs are integrated into a format that is historical in nature. (Fall). Liberal arts. Prerequisite: CMM101, CMM118.
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3.00 Credits
Examines the role of mass persuasion in world affairs from the end of World War II to the present day. Topics include propaganda's role in the Cold War, the wars in Korea, Vietnam, Iraq, and the war on terrorism. (Spring). Liberal arts. Prerequisite: CMM101, CMM118.
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