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MKE 480: Marketing Strategy
3.00 Credits
SUNY College at Plattsburgh
Proper selection of market targets and development of most profitable marketing program. Developed within the program are specific pricing, distribution, product and promotional programs. (Fall/Spring). Prerequisites: MKE290, MKE335.
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MKE 480 - Marketing Strategy
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MKE 499: Independent Study
1.00 - 15.00 Credits
SUNY College at Plattsburgh
Project individually arranged by student and faculty sponsor. Requires completion of the Independent Study form and approval by the Faculty Sponsor, Academic Advisor, Department Chair and Academic Dean.
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MKE 499 - Independent Study
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MLS 501: Proseminar in Organizational Leadership
3.00 Credits
SUNY College at Plattsburgh
A broad survey of theory and research in leadership in many kinds of formal organizations. Special emphasis is placed on development of managerial and interpersonal competencies that will allow for leadership effectiveness. These competencies include effective communications, conflict resolution and negotiations, delegation and coaching, interviewing and presentation skills. This course relies on extensive classroom interaction, self-assessment and competencies inventorying through instrument application, and role playing. (Fall/Spring/Summer).
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MLS 501 - Proseminar in Organizational Leadership
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MLS 502: Accounting for Management
3.00 Credits
SUNY College at Plattsburgh
Study of the principles and concepts of accounting and the use of accounting information by management. Emphasis on theory, uses and limitations of accounting data in business decision-making. (Fall).
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MLS 502 - Accounting for Management
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MLS 503: Group Management Procedures
3.00 Credits
SUNY College at Plattsburgh
Study of group management procedures and interpersonal relations. Considerations associated with the formation, operation, maintenance, productivity, and evaluation of group activity and functions. Applicable to a variety of educational, business, governmental, and community service settings and situations. (Winter/Spring).
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MLS 503 - Group Management Procedures
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MLS 506: Accounting Theory and Research
3.00 Credits
SUNY College at Plattsburgh
This course is intended to provide an in-depth conceptual framework of financial accounting theory and to foster and improve graduate students' capability of understanding and engaging in contemporary accounting research issues. The ability of managers to interpret, investigate, and use financial information is critical for enhancing the quality of leadership. This course is an advanced accounting course for graduate students who are pursuing a strong foundation for business research. (Fall). Prerequisite: Undergraduate degree in accounting or accounting concentration equivalent.
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MLS 506 - Accounting Theory and Research
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MLS 507: Seminar in Persuasion
3.00 Credits
SUNY College at Plattsburgh
Designed to provide valuable insights and tools to assist each student to be a skilled user and evaluator of persuasive messages. Content encompasses the logical, emotional and ethical dimensions of persuasion. Visual, oral and written forms of persuasion will be studied. (Fall).
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MLS 507 - Seminar in Persuasion
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MLS 508: Advanced Topics in Auditing/Assurance Services
3.00 Credits
SUNY College at Plattsburgh
The focus of this course is auditing under Sarbanes-Oxley: 2002. The course examines professional ethics from both sides of the audit, legal liability and to whom it extends, the internal audit as information in the planning of the assurance engagement, assurance and other public accounting services, and statistical sampling, both attribute and variable sampling. Class teams plan an audit addressing in particular the exposure possibilities derived from financial ratio benchmarking. A series of cases studies illustrate various recent failures including Enron and WorldCom. (Spring). Prerequisite: Undergraduate degree in accounting or equivalent accounting concentration.
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MLS 508 - Advanced Topics in Auditing/Assurance Services
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MLS 510: Studies in Leadership Communication
3.00 Credits
SUNY College at Plattsburgh
Intended for individuals in professional, business or government positions desiring to improve their knowledge and skills necessary in leadership roles. Specific emphasis is given to concepts and problems of leadership at various levels and in a wide variety of situations. (Fall/Spring).
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MLS 510 - Studies in Leadership Communication
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MLS 511: Systems,Change and the Dynamics of Complexity
3.00 Credits
SUNY College at Plattsburgh
Management theories and practices applicable to all organizations. The functions of planning, organizing and controlling. Managerial skills and tools from a systems perspective. Organizational theory and behavior on both a macro and micro level. Suggested background: An acquaintance with the basic ideas of economics. (Spring/Summer).
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MLS 511 - Systems,Change and the Dynamics of Complexity
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