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Course Criteria
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3.00 Credits
This course is oriented toward providing students with principles and theoretical background to manage a small business effectively. The functional areas of management, marketing, accounting and finance are examined to provide insight in how to operate the business on a daily basis. Students will have the opportunity to participate in problem-solving, field projects, or case analyses related to problems of small businesses. (Spring). Prerequisites: ACC202, MGM280, MKE290.
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3.00 Credits
This course focuses on the major theories and models of creativity, traits of creative people, and exercises to help students realize their creative potential by applying creativity techniques to general and marketing problems. A hands-on team creativity project and class presentations are included. (Spring). Liberal arts. Prerequisite: MKE290.
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1.00 - 12.00 Credits
Project individually arranged by student and faculty sponsor. Requires completion of the Independent Study form and approval by the Faculty Sponsor, Academic Advisor, Department Chair and Academic Dean. (Fall & Spring).
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3.00 Credits
This course focuses on E-commerce and interactive marketing methods of advertising, selling, distribution, and customer relationship management. All interactive media, with particular emphasis on the Internet, Worldwide Web, and other electronic technological advancements, will be introduced. Students will learn how interactive marketing differs from traditional marketing and how interactive marketing and E-commerce fits into an organization's marketing promotional mix and marketing strategy in both business-to-customer or business-to-business contexts. The course makes use of lectures, readings, guest speakers, and a student project. (Every 3rd semester, Fall) Prerequisite: MKE290.
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3.00 Credits
This course covers the steps in the procurement process, from cost benefit analysis and goal formulation, to sourcing options, developing evaluation criteria, metrics, supplier selection, negotiation, and supply laws and ethics. The course also discusses global supply, public supply, capital goods, services, supplier relations, and strategy in purchasing/supply management. (Every 3rd semester, Spring). Prerequisite: MKE290.
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3.00 Credits
Students learn about the evolution of franchising, different types of franchising, franchisor and franchisee obligations, government regulations and legal issues related to the franchise agreement, and are exposed to a comparative view of franchising in the US, Canada, and Mexico. (Spring). Prerequisite: MKE290.
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3.00 Credits
Determinants of human behavior that impinge on the individual's role as a consumer. Course covers models of consumer behavior, the decision making process, and the various social and psychological factors influencing these processes. (Fall). Prerequisite: MKE290.
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3.00 Credits
Concepts of marketing strategy applied to business-to-business marketing situations in the context of a dynamic global environment. Topics include marketing planning, market segmentation, buyer behavior and the marketing mix elements. (Fall/Spring). Prerequisites: MKE290.
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3.00 Credits
Seminar offered occasionally covering advanced marketing topics of particular temporal interest: franchising in the U.S./Canada/Mexico, Latin American marketing, the creativity process in marketing, services marketing and direct marketing. (Fall/Spring). Prerequisite: MKE290.
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3.00 Credits
Seminar offered occasionally on advanced entrepreneurship topics of current interest and importance. The course explores entrepreneurship in greater depth and allows for the exploration of an area taken from another entrepreneurship course in greater detail or it may concentrate on an area of entrepreneurship not generally covered in existing courses: Issues of Family Businesses, New Product Development, and Marketing for Small Business. (Every Other Year). Prerequisite: MKE334 or MKE336 or POI.
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