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Course Criteria
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3.00 Credits
For final semester seniors only. The functions of general management, including the strategic management process. Various domestic and international organizations and their environments are analyzed. The systems perspective is achieved by integrating and applying knowledge of skills in the various functional areas of management, marketing, accounting, finance, economics and other related disciplines such as professional writing (for example business case analyses). (Fall/Spring/Summer). Prerequisites: MGM280, MKE290, MGM350, FIN355, BUS388, and last semester senior standing.
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1.00 - 15.00 Credits
Project individually arranged by student and faculty sponsor. Requires completion of the Independent Study form and approval by the Faculty Sponsor, Academic Advisor, Department Chair and Academic Dean.
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3.00 Credits
Advertising from the advertiser's point of view. Explores marketing institutions in advertising, advertising research, advertising strategy, copy development, media strategy, and advertising budgeting and controls. Includes hands-on project. (Fall/Spring/Summer). Prerequisites: MKE290.
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3.00 Credits
Application of management theories to the sales force, with particular emphasis on sales force organization, selection, recruitment, training, motivation, compensation, supervision and performance evaluation. (Fall/Spring). Prerequisite: MKE290.
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3.00 Credits
Introduction to technical and theoretical practices of retail management. Overview of organizational structure, merchandising practices and procedures, promotional activities, store planning and control. (Fall). Prerequisites: MKE290.
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3.00 Credits
Operation of channels of distribution from the manufacturer's point of view. Physical distribution system and business logistics process. Transportation, storage, order processing, location analysis and operation of functional middlemen. (Spring). Prerequisites: MKE290.
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3.00 Credits
Distribution, promotion and pricing problems faced by firms engaged in world trade. (Fall/Spring/Summer). Prerequisites: MKE290.
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3.00 Credits
This course introduces students to marketing issues that pervade the rapidly growing and changing U.S. Health Care System. The goal is to understand why and from where these changes emanate as well as their consequences for the different participants. A special emphasis is placed upon the marketing of services (professional), perceived service quality and its measurement, the impacts of consumer driven markets, distribution of services and distribution of power within channel of distribution; delivery system of health care and major forces for change; as well as traditional marketing decisional areas such as pricing, advertising, product planning, etc. (Spring).
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3.00 Credits
Principles of entrepreneurship are examined from two perspectives: the new start-up firm, and intrapreneurship in established companies. Students will learn to develop a business plan for a new business idea. Topics include legal forms of business ownership, identifying new venture opportunities, projecting financial requirements and alternative sources of financing, developing a marketing strategy, organizing and managing the business, and more. (Fall). Prerequisites: ACC202, MGM280, MKE290.
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3.00 Credits
The various elements of the marketing research process are examined, including problem definition, the determination of information required to address the issue, research designs, measurement instruments, data collection methods, data analysis and the research report. Includes hands-on research project. (Fall/Spring). Prerequisites: ECO260, MKE290.
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