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MKTG 3153: Web Design & Marketing
3.00 Credits
SUNY College of Technology at Alfred
The course will examine the uses and power of the Internet, Web pages, and e-commerce and how to apply these concepts to daily business. Integration of marketing and Web design techniques will be utilized in the creation of effective Web pages.
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MKTG 4900: Directed Study
1.00 - 4.00 Credits
SUNY College of Technology at Alfred
A student may contract for one to four credit hours of independent study through an arrangement with an instructor who agrees to direct such a study. The student will submit a plan acceptable to the instructor and to the department chair. The instructor and student will confer regularly regarding the progress of the study.
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MKTG 6003: Strategic Marketing
3.00 Credits
SUNY College of Technology at Alfred
Strategic Marketing provides students with an overview of the marketing discipline and a framework that presents marketing as a value creation process. Participants learn how to evaluate marketplace potential and risk from the perspective of the entity's unique ability to develop and deliver goods and services of meaningful customer value. Students participate in classroom presentations, discussions, team problem solving, and in-depth analysis of a series of real-life marketing situations with a diverse range of entities and industries. The course explores the principal concepts and tools of contemporary marketing management, from market segmentation and product positioning to the design of distribution channels and communications strategy, in order to maximize the value delivered to customers. A Strategic Marketing Plan will be required.
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NASC 1001: Astronomy Laboratory
3.00 Credits
SUNY College of Technology at Alfred
This laboratory course is designed to accompany NASC 1003 for the student who wishes a laboratory component to astronomy. It will cover many of the same topics as the astronomy course but using a laboratory setting inlcuding the use of a telescope, computers, graphing, and various measuring instruments, and astronomical charts.
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NASC 1003: Astronomy
3.00 Credits
SUNY College of Technology at Alfred
This course is designed to introduce the principles of astronomy. Emphasis will be placed on scientific process critical thinking, and modeling. This course is suitable for science majors or as a science elective. Topics to be covered are: light spectroscopy, solar system evolution, planetology, comets and asteroids. An optional laboratory course will be offered.
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NASC 1043: Physical Science Survey
3.00 Credits
SUNY College of Technology at Alfred
Course surveys principles and applications of physical and earth science. Half of course is devoted to physical phenomena relating to life on earth, including: gravitation, energy, thermal and electrical phenomena, etc. Other half is concerned with earth and its surroundings including: geologic history and structure of earth, tides, atmosphere and solar radiation, meteorology, climate phenomena, astronomy, etc.
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NASC 2001: Astronomy II Laboratory
3.00 Credits
SUNY College of Technology at Alfred
The laboratory course will emphasize modern measuring techniques as they relate to theory presented in NASC 2003. Students will benefit from practical problem solving opportunities which provide both tactile and visual learning approaches to astronomy knowledge. Technology introduced will inlcude computer simulations, WEB sight data retrieval, Charge Coupled DIsply (CCD) Camera, Schmit Cassagrain telescopes, Geiger-Muller system and spectrographs.
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NASC 2003: Astronomy II
3.00 Credits
SUNY College of Technology at Alfred
This course is designed as a continuation of NASC 1003, Astronomy, or as a separate introduction to stellar evolution and cosmology. It will introduce advanced topics from the fields of astronomy and cosmology. Emphasis will be placed on scientific process and critical thinking. This course is suitable for science majors or as a science elective. Topics to be covered are: star cycles, galactic evolution and cosmology. An optional laboratory course will be offered.
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NURS 1001: Seminar in Nursing
3.00 Credits
SUNY College of Technology at Alfred
This elective course is designed to familiarize entering nursing students with the kind of academic, social, and personal experiences that all students preparing for nursing are likely to encounter. The purpose of the course is to assess the student's knowledge and expectations regarding nursing practice, identify the significance of supportive liberal arts courses, and provide strategies to assist the student to meet the academic requirements essential for the nursing curriculum.
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NURS 1108: Nursing I
3.00 Credits
SUNY College of Technology at Alfred
Nursing I is the foundation course in the nursing curriculum. Its content represents commonalities of knowledge and skills considered fundamental to subsequent nursing courses. Emphasis is placed on basic needs of an individual and how these vary, depending on their physical and emotional state and level of development. The student is introduced to the nursing process with an emphasis on assessment and planning. The student developsbeginning skills in assisting patients with major health concerns to meet their basic needs. Areas of concentration include: legal/ethical responsibilities of the nurse, concepts of mental health, nutrition, growth and development, pharmacology, drug computations, and antepartal care. Communication skills, health promotion, teaching - learning and asepsis principles are incorporated throughout the course. The development of basic nursing skills begins in a structured campus lab setting and continues in the clinical lab.
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