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Course Criteria
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3.00 Credits
This course provides an introduction to industry-standard computer programs and techniques used in the production of portable (disk and other portable media) and web-based multimedia. Students learn 2-D and 3-D animation, digital video editing, digital sound editing, interactive design, interactive authoring, and world wide web design. Prerequisite: ART 2610
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3.00 Credits
This course is an introduction to industry-standard programs and techniques used in the production of portable and web-based media. Subject areas covered are: basic Hyper Text Markup Language (HTML), utilization of web-compatible audio and video files, computer graphics, digital photographs, animation, and electronic interactive design. Students also learn procedures to upload media to servers. Prerequisite: ART 2710
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3.00 Credits
This course is a study of the growth and development of the tourism industry, its history, present status, and future trends including an introduction to various areas of specialization. The course includes an indepth study of transportation companies (air, maritime, ground); the lodging industry (economics, front office procedures, marketing and segmentation); attractions; and travel wholesale and distribution methods. Crosslisted as TTA 1002.
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3.00 Credits
Students use word processing software to learn how to write effective business letters, including sales letters, credit letters, collection letters, adjustment letters, letters of application and resumes, and the preparation of problem-solving business reports.
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3.00 Credits
Students learn to use a popular word processing software package to create and edit letters, reports, and term papers while using correct keying techniques.
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3.00 Credits
This course provides an overview of the basics of advertising and its relationship to the field of marketing. Students explore advertising history, the various media, government control, research and trademarks.
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3.00 Credits
The basic principles of sales theory are explored in both retail and industrial applications. This course also draws heavily from the behavioral sciences, especially psychology and sociology. Areas covered include the role of selling in the American economy, consumer motivations, planning an effective sales presentation and the introduction to the field of sales management.
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3.00 Credits
This course covers principles of managerial practice. The concepts center on an analysis of the four major functions of management: planning, organizing, leading and controlling. This course examines the integration of management principles with other business procedures. Topics include business ownership, organizational structure, human relations, marketing and finance.
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3.00 Credits
This course introduces the student to the widespread operations of small business and covers the essentials of starting a small business from the generation of the idea through the actual operations. Through lecture, film, discussion and interactive classroom training, the student examines the necessary managerial and operational skills for ownership and becomes acquainted with the available resources for small business. Areas covered include development of a business plan, entrepreneurship principles, business start-up procedures, recordkeeping, management practices, product development and marketing, break-even analysis, cash flow management, and government assistance programs.
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3.00 Credits
This course provides an introduction to accounting practice and theory using the model of the sole proprietorship. The accounting process for recording, summarizing and reporting financial data is analyzed. Topics include the preparation and use of financial statements, the accounting cycle for service and merchandising enterprises and the valuation of assets. Students explore the practical aspects of accounting.
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