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Course Criteria
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3.00 Credits
Students are introduced to the principles of design on the 2D surface including movement, relationships, tension, order, and rhythm. Students create visual solutions with clarity, reason, and drama through layouts and computer experimentation, the study of color and typography, and the culmination of all design principles and elements.
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3.00 Credits
This is an intensive problem-solving class with the emphasis on conceptual thinking and development of a professional attitude. Critical thinking provides a foundation in strategy, concept, and design. The class incorporates actual advertising design projects and focuses on the design and structure of the printed page. Using computers, students study the creation and use of grids and other layout devices to explore the integration of typography and visual elements. Prerequisite: ART 2610
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3.00 Credits
Students are introduced to the study of the style, arrangement, and appearance of design in typography. The course covers a wide range of technical processes and design elements with assignments that define typography's symbolic and communicative aspects. Both the visual concerns and functional principles are explored through the use of the computer. Prerequisite: ART 1610
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3.00 Credits
This course serves as an introduction to the use of the computer in the graphic arts. Students learn how to create and modify art using image editing, drawing, and publishing programs. Students also learn the relationships between software programs.
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3.00 Credits
Students explore the aspects of drawing as illustration for advertising and graphic design: pen and ink illustration, marker and color pencil renderings, as well as editorial, conceptual, layout, and line art illustration. Students also create original illustrations and tight conceptual studies in order to develop the ability to quickly and clearly relate ideas visually. Prerequisite: ART 1001
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3.00 Credits
Most people think of creativity as something you're born with when, in reality, creativity is a gift that we all possess and need only nurture and develop. Taking chances and opening up to alternative viewpoints enhances creativity and, in turn, effectiveness in both professional and personal aspects of life. Through discussion, group brainstorming, looking at specific problems from as many veiwpoints as possible and learning to produce as many ideas as possible, the application of individual creative flow are cultivated unleashed in new and relevant ways.
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4.00 Credits
This course combines studio, computer work with classroom instruction. Components of design theory are incorporated with problem definition to provide students with experience in concepts, execution and presentation of assignments. Students are expected to use creative thinking to solve communication problems. Lecture and visual media provide a broad introduction to professional possibilities. Prerequisite: ART 2610
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3.00 Credits
Design projects require the in-depth use of software programs introduced in Computer Graphics I. Special emphasis is placed on the integration of software packages and the preparation of files for final output to various sources. Prerequisite: ART 1610
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3.00 Credits
This is an intensive course involving 3D modeling and 2D and 3D animation. The concepts of timing, keyframing, tweening and movement will are explored. Students learn methods of creating efficient 3D models using different modeling and animation software packages. The process of animation from story development through storyboard and pencil sketches to final rendering and editing are included. Emphasis is placed on students developing their own creative visions.
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3.00 Credits
Students develop visual awareness which requires refinement of design and appropriateness of format and typography in relation to concept and specific target audiences. The student creates advertising through the study of the creative process, idea generation, understanding and evaluating information, applying research, and creating powerful communication idea-driven solutions. Students explore the computer environment as well as the traditional mediums and are encouraged to use their conceptual and analytical thinking skills. Overview, refinement and presentation of a final portfolio is a requirement of this course. Prerequisites: ART 1310, ART 2311
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