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CAS 1351: Magazine Journalism
3.00 Credits
St. John's University-New York
Prerequisite: ENG 1000C and ENG 1100C. An examination of the techniques of magazine publishing with emphasis on writing, editing, production and design. Students write news articles, features and reviews. Cf.: JOU 1006. Credit 3: semester hours.
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CAS 1353: Writing for Broadcast Journalism
3.00 Credits
St. John's University-New York
Prerequisite: ENG 1000C and ENG 1100C and CAS 1101 or JOU 2000. An introductory course covering the techniques of gathering, evaluating and writing the news for the electronic media. Students learn how to research, write, edit and organize broadcast news stories. Cf.: JOU 1023. Credit: 3 semester hours.
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CAS 1360: Media Copy Writing
3.00 Credits
St. John's University-New York
Prerequisite: ENG 1000C and ENG 1100C. A workshop in copy writing for the mass media. Students research, develop and write the copy for a complete advertising or public relations campaign utilizing all of the media. Credit: 3 semester hours.
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CAS 1362: Advertising Copywriting I
3.00 Credits
St. John's University-New York
This course is a workshop in how to create the copy for print and television commercials, and to help students produce a portfolio of their work to be shown when looking for a job in advertising. Credit: 3 semester hours.
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CAS 1363: Advertising Copywriting II
3.00 Credits
St. John's University-New York
Prerequisite: CAS 1362. This course is a continuing workshop on how to create the copy for print and television commercials. It is designed to help the students work on their portfolio which they need to get creative jobs an advertising agency Credit: 3 semester hours.
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CAS 1410: The Business of Television
3.00 Credits
St. John's University-New York
Prerequisite: MKT 1001. Television is discussed from the client, agency and network station standpoints, with emphasis placed on the buying, planning, selling and negotiating processes. Credit: 3 semester hours.
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CAS 1411: Communications Technologies
3.00 Credits
St. John's University-New York
Prerequisite: CAS 1101. An examination of the electronic and digital technologies of mass media. Topics include the technological background of cable, satellites, computers, fiber optics, digital television. Credit: 3 semester hours.
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CAS 1420: Introduction to Motion Picture Production
3.00 Credits
St. John's University-New York
Current procedures in the film industry, the functions of the various contributors to a film, film grammar, theory and analysis. The course is designed for students who wish to know how Hollywood movies are made. Credit: 3 semester hours.
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CAS 1421: The Business of Film and Television
3.00 Credits
St. John's University-New York
Prerequisite: CAS 1420 and MKT 1001. How to produce, sell and distribute film and video productions from pitching an idea; funding; legal considerations, to merchandising and advertising. Limited to juniors and seniors. Credit: 3 semester hours.
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CAS 1422: Film and Television Production Management
3.00 Credits
St. John's University-New York
Prerequisite: CAS 1209 or 1210 or 1420. An introduction to the procedures and techniques used in the planning of a film or video production. Useful for students preparing for careers as unit production managers, assistant directors or line producers. Credit: 3 semester hours.
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