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Course Criteria
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3.00 Credits
Prerequisites: MKT 3301, DS 2334. This course examines various research procedures, including survey design, sampling, datacollection techniques and analysis and reports. The student is exposed to the application of these procedures to specific aspects of marketing, such as consumer product testing, advertising and consumer behavior. Credit: 3 semester hours.
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3.00 Credits
Prerequisite: MKT 3301. Subject matter includes the meaning, importance, corporate objectives and planning for new products; and forms of new products, organization of the new product activity; activities in each stage of new product development; and the process of new product adoption by consumers. Credit: 3 semester hours.
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3.00 Credits
Prerequisite: MKT 3301. The problems of marketing U.S. produced goods in foreign markets. The course emphasizes the foreign market environment and the required modifications of marketing organization and practices. Credit: 3 semester hours.
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3.00 Credits
Prerequisite: MKT 3301. This course focuses on the unique challenges of marketing business and personal services, showing the adaption and application of marketing principles and methods in the service industries. Credit: 3 semester hours.
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3.00 Credits
Prerequisites: MKT 3301, 3305, 3312 and/or instructor's permission. This advanced course combines principles of marketing research and advertising to a real-life marketing problem presented in a "case study" by a majormarketer. Students organize, conduct, analyze and interpret marketing research. Course is a prerequisite for MKT 4306. Credit: 3 semester hours.
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3.00 Credits
Prerequisites: MKT 3301, 3305 and one additional marketing course. Permission of instructor is also required. This is an advanced course that involves students in a hands-on marketing-advertising project. Students organize, manage and perform all functions of an advertising agency. Credit: 3 semester hours.
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3.00 Credits
Prerequisites: MGT 3301; MKT 3301 and six additional marketing credits. A capstone, caseoriented course, emphasizing the development of marketing management skills. The student will apply previously gained marketing knowledge to discovering, sorting and analyzing the significant factors in actual marketing problems. Credit: 3 semester hours.
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3.00 Credits
Prerequisite: MKT 3301. The principles and techniques of the export and import business, of international freight forwarding in all modes, of financing this business and settling international payments are explained. Includes the preparation of documentary instruments in export and import business, letters of credit, bills of exchange and foreign drafts, export and customs declaration for U.S. and foreign regulating authorities, import and export as well as foreign exchange permits, bills of lading. Credit: 3 semester hours.
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3.00 Credits
Prerequisites: MKT 3301, and nine additional marketing credits. A research-oriented course involving the intensive investigation of selected topics in marketing theory and practice. Credit: 3 semester hours.
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3.00 Credits
Prerequisites: Marketing major, senior standing, nine credits in marketing courses and approval by the Internship Committee (after a formal screening process and permission of the instructor). Minimum grade point average of 3.25 in the major and 3.0 cumulative index. Students develop marketing skills in an actual work setting outside the classroom. Each internship is a one-term, part-time, creditbearing marketing position within a supervised work environment. Practical application of marketing practices and theories is emphasized. Credit: 3 semester hours.
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