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MKT 436: Database Marketing
3.00 Credits
University of Rochester
Advances in information technology have created opportunities for firms to gather more detailed information on their customers and competitors. The enormous volume of information which companies now collect poses many new challenges. The basic question we address in this course is: "What can one do with all of this data?" Our goal is to integrate statistical models and marketing models with data and decisions. In this course, students will learn how database marketing provides management with specific information needed to identify the target customer and to retain her or him for a lifetime, if possible. In the absence of database marketing philosophy, managers would be left with mass marketing and segmented marketing techniques that are not effective and efficient in today's information intensive, high-tech global markets. This course also examines direct marketing in depth, since the roots of database marketing are in direct marketing. (Same as ECM 436)
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MKT 436 - Database Marketing
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MKT 448: Brand Strategy Workshop
3.00 Credits
University of Rochester
No course description available.
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MKT 448 - Brand Strategy Workshop
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MKT 512: Adv Topics In Marketing Ii
3.00 Credits
University of Rochester
In this second part of a two-part sequence that prepares Ph.D. students for research in marketing, topics such as product strategy, pricing and distribution channels are discussed in a format similar to MKT 511.
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MKT 512 - Adv Topics In Marketing Ii
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MSC 230: Thermodynamics & Statistical Mechanics
4.00 Credits
University of Rochester
Multiplicity of physical states, equilibrium entropy and temperature, Boltzmann factor and partition function, statistical approach to free energy, chemical potential, distribution functions for ideal classical and quantum gases. Applications to chemical reactions, thermal engines, equations of state and phase transitions, applications.
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MSC 230 - Thermodynamics & Statistical Mechanics
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MSC 307: Sem Practicum
4.00 Credits
University of Rochester
This course exposes students to the underlying model for modern electron and ion beam optics. Intensive laboratory experience is provided leading from simple operations to complex sample investigations, including high resolution imaging, x-ray emission spectrometry, nano-scale lithography, and high-end image presentation. A final project (and presentation thereof) is required.
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MSC 307 - Sem Practicum
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MSC 408: Microstructure
4.00 Credits
University of Rochester
No course description available.
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MSC 408 - Microstructure
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MSC 409: Mechanical Properties
4.00 Credits
University of Rochester
No course description available.
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MSC 409 - Mechanical Properties
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MSC 470: Optical Properties Of Materials
4.00 Credits
University of Rochester
The course concerns the aspects of the solid state physics of materials, which influence their optical properties. Semiconductors are emphasized, but metals and insulators are treated also. The physics of optical absorption, emission, reflection, modulation, and scattering of light is covered. Optical properties of electrons, phonons, plasmons, and polaritons are detailed. The optical properties of reduced dimensionality structures such as quantum wells are contrasted with those of bulk semiconductors.
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MSC 470 - Optical Properties Of Materials
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MSC 491: Masters Reading Course
0.00 Credits
University of Rochester
No course description available.
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MSC 491 - Masters Reading Course
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MSC 494: Masters Internship
0.00 Credits
University of Rochester
No course description available.
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MSC 494 - Masters Internship
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