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Course Criteria
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0.00 Credits
No course description available.
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3.00 Credits
Advances in information technology have created opportunities for firms to gather more detailed information on their customers and competitors. The enormous volume of information which companies now collect poses many new challenges. The basic question we address in this course is: "What can one do with all of this data?" Our goal is to integrate statistical models and marketing models with data and decisions. In this course, students will learn how database marketing provides management with specific information needed to identify the target customer and to retain her or him for a lifetime, if possible. In the absence of database marketing philosophy, managers would be left with mass marketing and segmented marketing techniques that are not effective and efficient in today's information intensive, high-tech global markets. This course also examines direct marketing in depth, since the roots of database marketing are in direct marketing. (Same as ECM 436)
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3.00 Credits
This course covers electronic strategies for business to business and consumer e-commerce. This includes strategies for protecting market share by going online, ameliorating online competition using network effects and customer lock-in, positioning against other online presences, dealing disintermediation and re-intermediation, developing online communities for business or consumer e-commerce, and managing supply chain and customer relationships. (Same as ECM 440)
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4.00 Credits
Individuals act with purpose. In a world where there is not enough "stuff" to go around, individuals face tradeoffs. We model how individuals make economic choices: how much to work, when to marry, how much to clean, etc. We also examine (and measure) the consequences, intended and unintended, of these choices and the government policies crafted to influence them - such as the impact of rent controls, taxing cigarettes, or outlawing drugs. In particular, how does order emerge in a large, impersonal commercial society when market institutions are permitted to flourish? The course explains how supply and demand determine the prices of goods and services, and how prices guide production and consumption decisions. We examine the incentive structure in market systems as compared to alternative economic arrangements and the important role played by profits and losses. We also examine the sources of wealth, the role of trade and the economic analysis of undesirable social outcomes such as pollution.
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4.00 Credits
This course develops the basic tools of microeconomics: supply and demand, in difference curves and budget lines of the consumer, and firm cost curves.
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4.00 Credits
This course shows how the choices of consumers and firms interact through markets to determine all the factors related to economic well being. In comparison to other sections of ECO 207, this section develops these choices more formally and mathematically.
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4.00 Credits
This course is a sequel to ECO 207. It covers a variety of topics in microeconomics. The precise content varies, but usually included a more detailed look at the theory of the firm, analysis of simultaneous equilibrium in many markets, and allocation of resources over time and under uncertainty.
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4.00 Credits
ECO 209 is an intermediate course in macroeconomics.The course analyzes basic models of income determination which attempt to explain how the price level,the interest rate and the level of output and employment are determined.Monetary and fiscal policies are discussed within the framework of these models,and competing theories are compared.
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4.00 Credits
This course is devoted to the study of topics in money and banking. Topics covered include the determinants and causes of inflation, monetary policy, credit, and capital markets, liquidity and financial intermediation, and federal regulation of the banking system.
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4.00 Credits
This course is devoted to the study of topics in money and banking. Topics covered include the determinants and causes of inflation, monetary policy, credit, and capital markets, liquidity and financial intermediation, and federal regulation of the banking system.
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