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  • COMM 4650: Marketing Communication Design

    4.00 Credits
    Rensselaer Polytechnic Institute

    This course examines communication design for marketing purposes. It evaluates the effectiveness of designs for information, persuasion, education, and administration. Discussions on denotation and connotation, gestalt theory, and semiotics aim to investigate how theory influences design and the political, social, and cultural dimensions of visual language. In a term-long project, students analyze how design from an entrepreneurial perspective can provide marketable solutions to communication problems. Prerequisites/Corequisites: Prerequisites: COMM 2610 and COMM 4570. When Offered: Spring term annually. Credit Hours: 4
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  • COMM 4660: Visual Literacy

    4.00 Credits
    Rensselaer Polytechnic Institute

    This course examines the notion of visual literacy-the ability to create effective visual layouts and analyze visual language for meaning. Through readings, discussions, and praxis exercises, students learn the lexicon of visual communication, how to critically evaluate a visual argument, and how to apply visual literacy theory to practice. Prerequisites/Corequisites: Prerequisite: COMM 2610. When Offered: Fall term annually. Cross Listed: Cross-listed with COMM 6660. Students cannot obtain credit for both courses. Credit Hours: 4
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  • COMM 4670: Advanced Typography

    4.00 Credits
    Rensselaer Polytechnic Institute

    This advanced design studio course will explore individual approaches to typographic problems in both print and digital mediums. Projects will investigate typographic metaphor and illustration, designing typography for texts, and typography in motion. Emphasis will be on communication and typographic hierarchy while encouraging experimentation to create your own typographic voice. This is an advanced course and students will be expected to work independently. Prerequisites/Corequisites: Prerequisite: COMM 4570. When Offered: Offered even years. Credit Hours: 4
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  • COMM 4690: Interface Design:Hypermedia Theory and Application

    4.00 Credits
    Rensselaer Polytechnic Institute

    This course focuses on the design theory and research behind effective interface design for hypermedia programs (multimedia computer programs with interactive inks). These interactive programs are the standard form of communication on the WWW, CDs, and DVDs. Students apply theory and research by designing and developing an interactive multimedia program (for WWW or CD). Prerequisites/Corequisites: Prerequisites: 1) an introductory course in communication or another social science course or permission of the instructor; and 2) knowledge of authoring software for multimedia or Web development. When Offered: Spring term annually. Credit Hours: 4
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  • COMM 4710: Communication Design for the WWW

    4.00 Credits
    Rensselaer Polytechnic Institute

    In this course, students will examine the design and use of web sites from initial gathering of user requirement, through design, development, and evaluation of a site's graphic and textual content and the assessment of customer satisfaction with the site. Prerequisites/Corequisites: Prerequisite: COMM 4420. When Offered: Fall term annually. Cross Listed: Cross-listed with COMM 6750. Students cannot obtain credit for both courses. Credit Hours: 4
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  • COMM 4730: Graphic Design for Corporate Identity

    4.00 Credits
    Rensselaer Polytechnic Institute

    This course examines historical and modern visual communication symbols in relationship to a company's overall industry and marketplace identity. The course focuses on design processes relative to the dissemination of consistent visual information. Projects will include an identity program for a fictitious company. The course study is structured as a design studio and is aimed at exploring unique methodologies of ever-changing media marketing tools. Prerequisites/Corequisites: Prerequisite: COMM 2610 or permission of instructor. When Offered: Spring term annually. Credit Hours: 4
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  • COMM 4740: Principles of Web Advertising

    4.00 Credits
    Rensselaer Polytechnic Institute

    This course covers fundamental economic and communication issues in advertising, economics, measurement of audience demographics and psychographics, advertising effectiveness, applied persuasion techniques. Technical issues in Web advertising are outlined, and unique characteristics of Web advertising are addressed. Design of cost-effective Web advertising, privacy vs. personalization issues, control of content by advertisers, junk Web advertising and information clutter, and other relevant topics are discussed. Prerequisites/Corequisites: Prerequisite: COMM 2610 and permission of instructor. When Offered: Fall term annually. Credit Hours: 4
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  • COMM 4750: Electronic User Interfaces

    4.00 Credits
    Rensselaer Polytechnic Institute

    Application of research on computer usability to the design of Web sites, graphic user interfaces (GUIs), personal digital assistants (PDAs), persuasive computing, and electronic performance support systems. Prerequisites/Corequisites: Prerequisite: an introductory course in communication or another social science. When Offered: Fall term annually. Credit Hours: 4
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  • COMM 4760: Task-Oriented Communication

    4.00 Credits
    Rensselaer Polytechnic Institute

    Teaches the practices of developing instructions for people performing mental and physical tasks. This course covers evaluating task performance, choosing instructional media, developing instructional objectives, and producing procedural information. Attention is given to graphic media and to nonverbal tasks and skills. Prerequisites/Corequisites: Prerequisite: an introductory course in communication or another social science. When Offered: Spring term, alternate years. Credit Hours: 4
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  • COMM 4770: User-Centered Design

    4.00 Credits
    Rensselaer Polytechnic Institute

    Explore how users get involved in design: as specifiers of requirements, as evaluators, as sounding boards, and as collaborators. We will gather requirements, design to meet those requirements, and evaluate our success. Prerequisites/Corequisites: Prerequisites: COMM 4420 or permission of instructor. When Offered: Spring term annually. Cross Listed: Cross-listed with COMM 6770; students taking COMM 6770 will be assigned an additional project. Students cannot obtain credit for both courses. Credit Hours: 4
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