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Course Criteria
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4.00 Credits
This course examines the role of user research in visual communication. Discussions analyze how culture affects the interpretation of visual language. Students use a research-oriented approach to design a term-long project. Systematically, they derive a visual communication problem, determine user-requirements, and create aesthetics based upon audience input. Prerequisites/Corequisites: Prerequisite: COMM 4570. When Offered: Fall term annually. Cross Listed: Cross-listed with COMM 6400. Students cannot obtain credit for both courses. Credit Hours: 4
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4.00 Credits
In this course, students will consider methods of gathering users' requirements for product functions and information, ways to test products and information for usability and suitability, and procedures for incorporating the results learned through testing. Students will design and conduct usability tests on products, documents, and interfaces of interest. Prerequisites/Corequisites: Prerequisite: one H&SS course. When Offered: Fall term annually. Cross Listed: Cross-listed with COMM 6420; an additional assignment is required for COMM 6420. Students cannot obtain credit for both courses. Credit Hours: 4
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4.00 Credits
This course introduces students to the theoretical and practical use of graphics as a form of visual communication. Discussions include topics such as the psychology of visual perception, design theory, creative process, formatted text, and graphics. Students have an opportunity to put theory into practice using computer graphics. Prerequisites/Corequisites: Prerequisite: COMM 2610 or permission of instructor. When Offered: Fall term annually. Cross Listed: Cross-listed with COMM 6560. Students cannot obtain credit for both courses. Credit Hours: 4
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4.00 Credits
This course examines methods of graphic representation of data. Course work requires graphing of information derived from researched databases. Visual presentations of historic data will be examined to determine the most efficient way to represent complex information without distorting the data within. Information designers clarify these displays and enrich our understanding of our modern world. Prerequisites/Corequisites: Prerequisite: COMM 2610. When Offered: Fall term annually. Credit Hours: 4
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4.00 Credits
How are religious fundamentalists using new media Can religious conversion take place in a theme park How are religious "crossover" films transforming political and popular cultural landscapes This course maps the complex intersections of religion, culture and media in the global transformations of religious traditions and explores, through a media frame, the "the return of religion" within the secular consensus of modernitPrerequisites/Corequisites: Prerequisite: COMM 1510 or permission of instructor. When Offered: Fall term annually. Credit Hours: 4
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4.00 Credits
A survey of the historical origins and cultural impact of several mass media, including television, film, radio, the Internet, and print media. The course aims to increase media literacy through analysis of specific media products as well as discussion of broad topics such as: advertising and commercialization; politics and censorship; gender, race, and social identity. Prerequisites/Corequisites: Prerequisites: any COMM or LITR course, graduate standing, or permission of instructor. When Offered: Spring term annually. Credit Hours: 4
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4.00 Credits
This course examines typography-the design of text. Students learn the fundamentals of how to choose appropriate fonts, design with type, and integrate text with graphics in print and screen-based compositions. Discussion topics include type anatomy, classification, measurement, readability, and legibility; typographic grids; type and technology; copy fitting and editing type. Prerequisites/Corequisites: Prerequisite: COMM 2610. When Offered: Spring term annually. Cross Listed: Cross-listed with COMM 6570. Students cannot obtain credit for both courses. Credit Hours: 4
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4.00 Credits
An examination of the cultural impact of advertising in various media: TV, radio, print, and the Web. How does advertising inform our experience and identity How has it shaped our culture Who pays for it and why These are the types of questions this course will address. Prerequisites/Corequisites: Prerequisite: any COMM or LITR course or permission of instructor. When Offered: Fall term annually. Credit Hours: 4
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4.00 Credits
A practicum in research focusing on methodology for assessing Web usage and computer-mediated behavior. Topics include research design issues, data gathering, sample frames, recruitment and treatment of subjects and quantitative analysis of online surveys, server bits, and other forms of direct and unobtrusive data. Prerequisites/Corequisites: Prerequisite: at least one previous 4000-level research course; one course in statistics is advisable. When Offered: Offered upon availability of instructor. Credit Hours: 4
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4.00 Credits
A study of the persuasive use of language. Some basic theories of argument and style are explored as a means of improving the students' ability to both analyze and create rhetorical discourse. Prerequisites/Corequisites: Prerequisite: WRIT 2110 or permission of instructor. When Offered: Offered on availability of instructor. Credit Hours: 4
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