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Course Criteria
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3.00 Credits
This course discusses the role of services in an economy, managing services for competitive advantage, structuring the service enterprise, managing service operations, service productivity, quality, and growth. When Offered: Spring term. Cross Listed: Cross-listed as DSES 6480. Students cannot obtain credit for both this course and DSES 6480. Credit Hours: 3
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3.00 Credits
This course includes topics such as manufacturing as a competitive weapon; management of quality; manufacturing technology implementation; strategic impact of advanced manufacturing technologies; and manufacturing's role in new product development. When Offered: Fall term. Credit Hours: 3
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3.00 Credits
Analyze the process of identifying prospective markets and customers, developing channels, defining the value proposition, selling products and services, and managing a sales force. Learn about tools ranging from customized consultative sales to commodity brokering, customer relationship management systems to trade press articles. Develop the skills to effectively listen, recognize opportunity, verbally persuade, handle objections, and prospect. Develop an understanding of customer needs, approach strategies, and effective presentations. When Offered: Fall term annually. Credit Hours: 3
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3.00 Credits
Advanced study of the promotion management process including market situation analysis, media selection, spending plans, copy strategy, and advertising research methods. The focus is on integrating promotion strategies with buyer needs in terms of unifying brand strategies. Other brand elements include product conceptualization, distribution strategies, and new communication technologies. Prerequisites/Corequisites: Prerequisites: permission of instructor. When Offered: Fall term. Credit Hours: 3
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3.00 Credits
Marketing strategy decisions are developed in the framework of many case studies. Marketing research techniques, including questionnaire development and data analysis, are introduced and utilized in a team project. Prerequisites/Corequisites: Prerequisites: MGMT 6100 or permission of instructor. When Offered: Spring term. Credit Hours: 3
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3.00 Credits
This course deals with the peculiarities of marketing products and services in high-tech environments. High-tech environments are characterized by high dynamism, high uncertainty, and compressed time cycles. The course consists of case studies, computer simulations, and a team project. Prerequisites/Corequisites: Prerequisites: permission of instructor. When Offered: Spring term. Credit Hours: 3
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3.00 Credits
The course deals with the responsibilities of and operating problems faced by managers of research and development. The following areas are included: technology forecasting, technology planning, selection and evaluation of R&D projects, resource allocation, planning, control, and measuring results of R&D. Particular attention is given to creative problem solving, motivating and managing creative individuals, barriers to innovation, and organization alternatives for R&D, including matrix and project organizations. When Offered: Spring term. Credit Hours: 3
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3.00 Credits
The course helps develop an understanding of and the method for managing technology as a strategic resource of the firm. In doing so, an understanding of the process, roles, and rewards of technological innovation are developed. Integrating the strategic relationship of technology with strategic planning, marketing, finance, engineering, and manufacturing are covered. Governmental, societal, and international issues are briefly covered. The course uses a variety of cases, readings, reports, and lectures. When Offered: Fall term. Cross Listed: Cross-listed as DSES 6470; students cannot obtain credit for both this course and DSES 6470. Credit Hours: 3
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3.00 Credits
An introductory graduate course in initiating new technology-based business ventures and developing them into self-sustaining and profitable enterprises. Examines the process whereby a person decides to become an entrepreneur, screens opportunities, selects an appropriate product/market target, and obtains the necessary resources. Provides the theoretical and practical knowledge for the preparation of formal business plans. Students enrolled in the full-time MBA program cannot use this course on the Plan of Study. This course is intended for students enrolled in the part-time MBA, M.S. in MGT or those seeking degrees in other schools at Rensselaer. When Offered: Fall term. Credit Hours: 3
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3.00 Credits
An understanding of the critical issues related to starting up a new business is gained through team-based experiential learning. Small teams of students develop a comprehensive business plan that can be used to raise money for a new or relatively new venture. The experiential learning process is enhanced through team meetings with faculty and/or course advisers and through oral presentations to the entire class. Prerequisites/Corequisites: Prerequisite: MGMT 6620. When Offered: Spring term. Credit Hours: 3
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