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Course Criteria
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4.00 Credits
This course introduces the motivations and related factors that shape consumers' purchasing decisions. Also considered is the consumer perceptual process and how it affects purchasing behavior and consumer reaction to product designs. The relationship between perception and product design is extended to topics such as design for understanding, universal product design, aesthetics, and industrial design. Prerequisites/Corequisites: Prerequisites: MGMT 4430 or permission of the instructor. When Offered: Spring term annually . Credit Hours: 4
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4.00 Credits
A course on identifying and solving marketing problems through the systematic gathering and analysis of market information. Course focuses on careful definition of marketing problems, specification of information needs, sampling theory, research design, statistical methods, and marketing management implications. A major project involving marketing research for an off-campus "client" is a key part of the final grade.Prerequisites/Corequisites: Prerequisite: MGMT 4430. When Offered: Fall term annually. Credit Hours: 4
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4.00 Credits
Development of branding strategies to accomplish marketing objectives. The development of media plans and schedules to deliver advertising promotions element in the marketing mix. Prerequisites/Corequisites: Prerequisite: MGMT 4430 or permission of instructor. When Offered: Spring term annually . Credit Hours: 4
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4.00 Credits
This course focuses on three key goals: providing increased insight into the cognitive foundations of entrepreneurship, offering practice in applying creative thinking to the task of formulating ideas for new products or services, and presenting basic information about the organizational process of commercializing such innovations. These goals will be achieved through a combination of assigned readings, in-class exercises, and individual and team projects. In addition, the course will include contributions from guest speakers who will share with the class their own experiences and expertise. Credit Hours: 4
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4.00 Credits
An introductory course for initiating a new business venture and developing it into a self-sustaining and profitable enterprise. Provides understanding of the process whereby a person decides to become an entrepreneur, screens opportunities, selects an appropriate product/market target, and obtains the necessary resources. Also, provides the theoretical and practical knowledge for the preparation of formal business plans for the development of new products, processes, and services and for the financing of new enterprises. When Offered: Fall and spring terms annually. Credit Hours: 4
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4.00 Credits
An understanding of the critical issues related to starting up a new business is gained through team-based experiential learning. Small teams of students develop a comprehensive business plan that can be used to raise money for a new or relatively new venture. The business plans are eligible for submission to the Rensselaer Business Plan Competition. The experiential learning process is enhanced through team meetings with faculty and/or course advisers and through oral presentations to the entire class. When Offered: Fall and spring terms annually. Credit Hours: 4
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4.00 Credits
This course covers the theory and practice of venture capital financing of entrepreneurial firms. Topics to be discussed include the structure and governance of venture capital funds, venture capital financial contracting, valuation of entrepreneurial firms, staging, syndication, capital structure, and exits (IPOs, acquisitions, secondary sales, buybacks and liquidations). International differences in venture capital markets will also be studied. Prerequisites/Corequisites: Prerequisite: MGMT 2320. When Offered: Fall term. Credit Hours: 4
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4.00 Credits
This course is designed as a survey introduction of the range of topics in an e-business. It will consider both entrepreneurial and ongoing organizations. It considers examples of both entrepreneurial approaches and innovation within established companies in areas such as business-to-business (B2B) or business-to-consumer (B2C). Topics include: supply chain management, customer resource planning, organizational design and virtual firms, security and privacy, finance and valuation, and implementation of e-business technologies and strategies in existing firms. The course will evolve due to the varied interests of participants and changes in the e-business marketplace. Prerequisites/Corequisites: Prerequisites: MGMT 1100, MGMT 2300, MGMT 2320, MGMT 4140 or equivalent information technology course, or permission of the instructor. When Offered: Fall term annually. Credit Hours: 4
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4.00 Credits
This course provides an overview of basic processes in human behavior that influence the effectiveness of individuals, groups and organizations. Its focus is on understanding what happens during interpersonal interactions in work situations, and what can be done to make employees more effective. Topics covered include organizational socialization, motivation, decision-making, team dynamics, virtual teams, influence and conflict management. Numerous exercises and case analysis are used in class to help provide students with insights into these processes. When Offered: Fall and spring term. Credit Hours: 4
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4.00 Credits
This course provides an overview of human resources principles and practices in business organizations. Students are given tools for understanding how people are managed on a day-to-day basis. Topics include: the recruiting and hiring process; self-, peer-, and managerial evaluations; training and development; and legal issues related to the work setting and the job-search process. Students come away with an understanding of the difficulties and challenges associated with workforce management. When Offered: This course utilizes a combination of lecture, discussion and experiential exercises and is presented in the fall and spring terms. Credit Hours: 4
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