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Course Criteria
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3.00 Credits
The purpose of this course is to introduce media undergraduates to the process of promotion. Each element of the promotional mix--advertising, public relations, sales promotion, and personal selling--is discusswithin the framework of integrated marketing communications. Three credit hours. Offered Spring semester (d).
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3.00 Credits
This course will be a hands-on journalism course, providing students with instruction on use of techniques and software that would then be used in development of stories. This course will introduce students to the fundamentals of Computer Assisted Reporting (CAR), including spreadsheet, database and mapping skills, as well as using the internet in researching a story. Prerequisites: COM 110, ENG 110. Offered: Fall Semester (d)
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3.00 Credits
This course is intended to provide the students with an opportunity to practice non-persuasive and persuasive writing for mass media audiences. This course will introduce students to the various styles of writing for public relations, advertising, radio and television broadcasting and print media (newspaper and magazine). Three credit hours. Prerequisites: COM 110 and ENG 200. Offered Fall semester (d).
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3.00 Credits
Students are introduced to various types of radio continuity writing. Using college studio facilities, students are exposed to current radio programming production methods and are given opportunity to use professional broadcasting equipment to produce original programs and "spot" announcements. Three credit hours. Prerequisites: COM 101, COM 130, and ENG 110. Offered as needed.
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3.00 Credits
A course designed for those persons who wish to develop their skill as "on-air" performers. Attention is given to techniques of delivery, style, announcing and performing on radio and television. Three credit hours. Prerequisites: COM 130 and SPE 130. Offered as needed. COM 260-Photojournalism Photojournalism is a particular form of journalism that creates images in order to tell a news story. Photojournalism provides a more complex and fully human way of capturing, describing and explaining to others what words often fail to do. With the new age of Digital Photography, photojournalism has become almost instant. Photographs can evoke a range of human feelings-dignity, integrity, shame, industry, integrity, pain, or joy-far beyond verbal linguistic description. Photojournalism as an art has developed into a new form of photographs for web slide shows and video. Students will see the importance of digital photography and the correct ways to use it. Students will be expected to attend off campus events at times other than the scheduled class time as needed.
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3.00 Credits
This course will introduce students to the basics of desktop publishing and graphic design. They will be exposed to a form of communication that combines writing skills, design techniques and computer capabilities. Students will be given the opportunity to create ads, fliers and professional grade publications through hands-on experience. Three credit hours. Prerequisite: Any CIS or MMS course. Offered as needed.
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3.00 Credits
Observational and "hands on" introduction to a media form through field placement in a media agency. A total of 120 hours is required for this field experience. It is a required course for Communication majors. Three credit hours. Prerequisites: COM 101, COM 110, COM 130, COM 150,ENG 200, and a 2.5 cumulative GPA. Offered every semester.
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3.00 Credits
(Topic to be specified each semester course offered.)
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3.00 Credits
The purpose of this course is to provide a comprehensive grounding in mass communication theory.We will review the historical development of media theory, consider the many issues and problems created by the introduction of media. And then focus on contemporary conceptualizations of media, ending with a discussion of media literacy.Three credit hours.Prerequisites: SPE 130 and ENG 110. Offered Spring semester (d)
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3.00 Credits
An intensive examination of technological innovation and changes in the mass media. This course will discuss how these technologies have impacted on the traditional process of information gathering and dissemination. The impact of technological change on consumers and industries will also be examined. Three credit hours. Prerequisites: COM 101 and ENG 110. Offered as needed (d).
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