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MKT 340: Direct And Interactive Marketing
3.00 Credits
Medaille University
Students will be introduced to the scope of direct and interactive marketing, including mail order, lead generation, circulation, relationship/loyalty programs, store building, fund raising, pre-selling, post-sellingand research. The course includes a grounding in all major direct marketing media: direct mail, broadcast, electronic, print advertising, telemarketing, inserts and video. The measurability and accountability of direct marketing and its relationship to the total marketing mix are stressed. Three credit hours. Prerequisites: MKT 120 and ECO 260. Offered Spring semester in even numbered years.
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MKT 340 - Direct And Interactive Marketing
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MKT 398: Special Topic in Marketing
3.00 Credits
Medaille University
(Topic to be specified each semester course offered.)
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MKT 398 - Special Topic in Marketing
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MKT 425: Market Research And Survey
3.00 Credits
Medaille University
This course provides an in-depth understanding of market research techniques. It examines how the different research methods can be utilized to enhance and create effective marketing and communication programs. Three credit hours. Prerequisite: MKT 120 or MCO 120. Offered Fall semester in odd numbered years.
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MKT 425 - Market Research And Survey
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MKT 498: Independent Study in Marketing
3.00 Credits
Medaille University
Independent Study in Marketing
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MKT 498 - Independent Study in Marketing
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MMS 205: Digital Imaging
4.00 Credits
Medaille University
This course examines the components used in multimedia and the multimedia design process. By manipulating and combining digital images with other forms of multimedia, students will enhance their critical and aesthetic under-standing of multimedia. Four credit hours.Prerequisite: ART 230 or equivalent experience. Offered Fall semester.
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MMS 205 - Digital Imaging
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MMS 300: Advanced Interactive Multimedia
4.00 Credits
Medaille University
This course will provide the students with the necessary skills and judgment to create interactivity in their multi-media presentations. Students will create interactive movies that allow users to communicate by receiving and sending information in a variety of ways. Four credit hours. Prerequisite: MMS 200.Offered Spring semester.
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MMS 300 - Advanced Interactive Multimedia
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MMS 305: Interactive Multimedia Development Process
4.00 Credits
Medaille University
This course will prepare students for the development and designing of an interactive multimedia production. Students will develop an interactive media production guide by discussing the fundamentals of planning, design-ing, and developing an interactive media project-from conceptualization to production todistribution. Four credit hours. Prerequisite: MMS 200. Offered Fall semester.
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MMS 305 - Interactive Multimedia Development Process
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MMS 350: 3d Design/ 3d Rendering
4.00 Credits
Medaille University
Students will be introduced to the process of creating three dimensional graphics and illustrations. In addition, students will learn the basics of three dimensional modeling and rendering through projects that work with special 3D programs. Students will learn how to navigate in 3D space, create complex models from simple parts, apply textures, set up lights, and position cameras to transform their ideas into dynamic worlds filled with depth, warmth, presence, and even humor. Four credit hours.Prerequisite: MMS 200 and MMS 205; or portfolio assessment by department. Offered Fall semester.
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MMS 350 - 3d Design/ 3d Rendering
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MMS 377: Field Experience
30.00 Credits
Medaille University
Observational and "hands-on" work experience in a visual art or media-related placement situation. A totof 30 hours is required for each credit hour of field experience. Restricted to Visual and Digital Arts majors. One - Three credit hours. Prerequisite: Sophomore Standing and 2.5 Cumulative GPA. Offered as needed.
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MMS 377 - Field Experience
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MMS 400: Web Design And Development
4.00 Credits
Medaille University
This course will provide students with the necessary skills and judgment to create effective interactive multimedia web pages for the World Wide Web. Students will create, test, and publish web pages that demonstrate their ability to produce and troubleshoot video, audio, images and 3D animation on the Internet. Four credit hours. Prerequisite: MMS 300. Offered Spring semester.
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MMS 400 - Web Design And Development
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