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  • COM 412: Advertising Research

    3.00 Credits
    Marist College

    Three Credits LA This course explains the basic concepts of media research. It includes the planning of advertising measurement and methodologies for measuring advertising campaigns and messages. Recognition tests, recall and association tests, opinion and attitude ratings, projectile methods, laboratory testing, and analysis of content are each explained and studied. Research applications focus mainly, but not entirely, on audiences of the mass media including electronic and print media. Theme Research, Selected Target Audiences, Copy Research, Advertising Frequency Studies, Media Research, and Budget Research are topics considered in the course. Offered as and when necessary Prerequisites: COM 110, COM 210
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  • COM 420: Advanced Public Presentations

    3.00 Credits
    Marist College

    Three Credits LA This course builds on the basic public presentation skills students have already acquired. It is designed to facilitate an advanced understanding of techniques (e.g., defusing a hostile audience, advanced delivery aspects, etc.), strategies (advanced persuasion formats), and tools (e.g., humor, PowerPoint, video-assisted feedback, etc.) that are often used in professional communication situations. Offered in fall. Prerequisite: Successful completion of COM 101
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  • COM 421: Advanced Screenwriting

    3.00 Credits
    Marist College

    Three Credits LA This is a workshop course for students to originate, develop, and finalize motion picture and/or television fiction screenplays. The aim is to create unique and marketable dramatic characters and place their stories into a structured, camera-ready, and industry-oriented context. Offered in spring and as necessary. Prerequisite: COM 321 or permission of instructor
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  • COM 425: Communication Theory

    3.00 Credits
    Marist College

    Three Credits LA This course is an in-depth look into how theorists have conceptualized the communication process. It focuses on comparing, contrasting, and evaluating different theoretical and philosophical approaches. Students will apply theories to analyze communication phenomena in detail. Offered biennially. Prerequisites: COM 100, COM 200
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  • COM 426: Seminar in Television Studies

    3.00 Credits
    Marist College

    Three Credits LA This course focuses on a concentrated area of television studies, utilizing classroom screenings, selected readings, seminar discussions, and the development of a critical writing project. Possible topics include: genres (e.g., situation comedies, dramas, westerns); television auteurs (e.g., Norman Lear, Stephen Bochco); national television (e.g., British, American); and specific themes (e.g. feminist, medical). May be taken up to three times under different topics. Prerequisites: COM 285 and junior standing
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  • COM 430: 3D Modeling and Animation

    3.00 Credits
    Marist College

    Three Credits LA Dual listed as ART 430 This class is an introduction to the field of 3-dimensional modeling and animation used for Internet pages, video and multimedia programs, and the entertainment industry. Students will learn the process of using the computer to generate objects and their placement relative to space, cameras, and light sources. Centering on the architecture of movement and the conception and the creation of animated forms, this course will introduce students to the principles of object-oriented modeling, complex 3D modeling (freeform surfaces), animation, and physical simulation techniques. Offered in fall and spring. Prerequisite: Junior standing or senior standing
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  • COM 435: Race and Ethnicity in Film

    3.00 Credits
    Marist College

    Three Credits LA An investigation of the representation of race and difference in cinema. The course focuses on analyzing how racism is articulated in Hollywood films and also considers the question of difference in the cinema of other selected countries. Methods of resistance and subversion will be explored and assessed. Students will examine depictions of race and ethnicity in film from such perspectives as historical, psychoanalytic, semiotic, feminist, cultural, and ideological. This course fulfills a requirement for the African Diaspora Studies Minor and the Cinema Studies Minor. Offered as and when necessary. Prerequisite: Junior standing
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  • COM 438: Shakespeare

    3.00 Credits
    Marist College

    Three Credits LA Dual listed as ENG 325 See ENG 325 for course description.
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  • COM 440: Advocacy Journalism

    3.00 Credits
    Marist College

    Three Credits LA Through a series of readings, students will examine the historical and political roles of advocacy journalism in the United States. They will compare this unconventional communication vehicle to conventional journalism. In the process, students will become advocates for individual causes and will engage in extensive reporting, research, and writing on these topics. These articles will eventually be published in an electronic magazine, The Advocate, on the college's World Wide Web home page. Offered as and when necessary. Prerequisite: COM 340
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  • COM 441: Newspaper Editing

    3.00 Credits
    Marist College

    Three Credits LA This course introduces students to the basic skills of newspaper copyediting: layout, headline writing, and editing. Weekly lab sessions are held. Through class discussions and essay assignments, students are encouraged to think critically about the nature of news, the uses of the print medium, and editorial decision making. Offered in fall. Prerequisite: COM 340
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