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  • COM 400: Gender,Culture and Communication

    3.00 Credits
    Marist College

    Three Credits LA Gender, Culture and Communication explores the dynamics between gender, communication, and culture in today's society. Areas studied will include: how communication creates and perpetuates gender roles; how human behavior reflects socially created gender roles; how people can act and communicate to improve their individual and collective lives in terms of gender roles. This is an experiential course in which students will connect theory and research with their own lives. Offered in fall and spring. Prerequisite: Junior standing
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  • COM 401: Communication Capping

    3.00 Credits
    Marist College

    Three Credits LA A capping course required of all Senior Communication Majors. The capping course brings coherence to a student's experience in the major by creating connections among the various sub-fields in which students have specialized, and it reinforces connections between the communication major, the student' s cognate, and th e student ? experience in the Core. Offered in fall and spring Prerequisite: Senior standing
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  • COM 402: Seminar in Communication

    3.00 Credits
    Marist College

    Three Credits each LA Advanced study in communication. Offered as and when necessary.
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  • COM 403: Independent Research in Communication

    3.00 Credits
    Marist College

    Three Credits each LA Directed independent study and research under the supervision of a faculty member. Offered as and when necessary. Prerequisites: Permission of instructor and Dean
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  • COM 406: Advanced Internship in Communication

    3.00 Credits
    Marist College

    Nine, Twelve, or Fourteen Credits each A professionally oriented seminar in which the student spends a part- or full-time apprenticeship learning and contributing to the operation of a communication-related facility. Completion of major requirements, course prerequisites, departmental screening, and clearance by the facility involved are necessary for participation in the seminar. The student is evaluated at the end of the semester by a facility supervisor and a faculty member who periodically visits the newspaper, radio or TV station, advertising agency, industrial or educational complex, or any other related facility where the student spends the senior seminar. Offered in fall, spring, and summer. Note: Internships carry general elective credit and may not be used to fulfill requirements for the major. Prerequisites: Permission of internship director, CRDV 100N
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  • COM 407: Special Topics in Communication

    3.00 Credits
    Marist College

    Three Credits each LA Identifies and explores a topic or theme in communication not included in the regular course offerings. The specific content is indicated when the course is listed in the schedule of classes. Offered as and when necessary.
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  • COM 408: Advanced Internship in Communication

    3.00 Credits
    Marist College

    Nine, Twelve, or Fourteen Credits each A professionally oriented seminar in which the student spends a part- or full-time apprenticeship learning and contributing to the operation of a communication-related facility. Completion of major requirements, course prerequisites, departmental screening, and clearance by the facility involved are necessary for participation in the seminar. The student is evaluated at the end of the semester by a facility supervisor and a faculty member who periodically visits the newspaper, radio or TV station, advertising agency, industrial or educational complex, or any other related facility where the student spends the senior seminar. Offered in fall, spring, and summer. Note: Internships carry general elective credit and may not be used to fulfill requirements for the major. Prerequisites: Permission of internship director, CRDV 100N
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  • COM 409: Advanced Internship in Communication

    3.00 Credits
    Marist College

    Nine, Twelve, or Fourteen Credits each A professionally oriented seminar in which the student spends a part- or full-time apprenticeship learning and contributing to the operation of a communication-related facility. Completion of major requirements, course prerequisites, departmental screening, and clearance by the facility involved are necessary for participation in the seminar. The student is evaluated at the end of the semester by a facility supervisor and a faculty member who periodically visits the newspaper, radio or TV station, advertising agency, industrial or educational complex, or any other related facility where the student spends the senior seminar. Offered in fall, spring, and summer. Note: Internships carry general elective credit and may not be used to fulfill requirements for the major. Prerequisites: Permission of internship director, CRDV 100N
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  • COM 410: Advanced Copywriting

    3.00 Credits
    Marist College

    Three Credits LA A professionally oriented class designed to build on the knowledge and skills already acquired in introductory courses in advertising. A prerequisite for this course is a working knowledge of both marketing and advertising strategies. In this course the emphasis will be on the advanced problem-solving processes, techniques, and copywriting skills necessary for creating superior advertising campaigns. Students in this course participate in theoretical, as well as practical, illustrative solutions to complex problems typical in the world of advertising. A portfolio of advertising campaigns is prepared by each student. Offered in fall and spring. Prerequisites: COM 110, COM 210, COM 310
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  • COM 411: Business-to-Business Advertising

    3.00 Credits
    Marist College

    Three Credits LA The course is designed to teach students to understand why proven advertising techniques that work in consumer markets are difficult to apply in business-to-business advertising. The question is raised and answered: "What drives decision making in organizations " An analysis of business-to-business markets is explored with respect to potentially profitable segments and position products. Studies are performed of the consistency of selected corporations, advertising objectives, and corporate goals. Attention is also paid to the effects of three components of business-to-business advertising: campaign/money, media, and message. Offered as and when necessary Prerequisites: COM 110, COM 210
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