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BU 143: Advertising
3.00 Credits
Herkimer County Community College
3 Credits (3,0) This course provides a survey of the advertising field from the social and economic benefits of creative advertising to the effective use of advertising in the media.
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BU 145: Principles of Retailing
3.00 Credits
Herkimer County Community College
3 Credits (3,0) This course is designed to introduce the student to basic retail terminology, theory and practices as they relate to today's business environment. Retail organization, management and sales promotion are among the topics explored.
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BU 148: Electronic Commerce
3.00 Credits
Herkimer County Community College
3 Credits (3,0) This is a survey course designed to provide the student with a thorough knowledge of electronic commerce concepts and terminology. The student will be introduced to both the theory and practice of conducting business over the Internet and World Wide Web. This course describes what electronic commerce is and how it can be conducted and managed and covers emerging online technologies and trends and their influence on the electronic commerce marketplace. A case-study approach is used which analyzes business examples to provide real-world experience.
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BU 149: Marketing on the Internet
3.00 Credits
Herkimer County Community College
3 Credits (3,0) This course explores the concepts and theories of on?line marketing with an emphasis on the use of the Internet and the Web to reach customers. Course topics will include an introduction to the Internet, analyses of the characteristics and behaviors on the Internet user population, the use of the Internet for research, products and pricing for Internet marketing plans, and ethics and laws relating to Internet marketing. Students will explore the characteristics that make web sites effective for various purposes. Students will learn to use email, FTP, a web browser, web search tools and a LISTSERV.
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BU 151: Introduction to Fashion Merchandising
3.00 Credits
Herkimer County Community College
3 Credits (3,0) This course provides an introduction to the dynamics of fashion, textiles, women's, men's and children's apparel, intimate apparel and cosmetics. Domestic and foreign fashion markets, as well as careers in fashion, are explored. Basic merchandising principles of fashion retailing are introduced.
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BU 156: The History of Fashion
3.00 Credits
Herkimer County Community College
3 Credits (3,0) This course is a survey of fashion history, fashion trends and issues. The students will examine the major historical influences on fashion as a background to understanding contemporary fashion and anticipating future changes.
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BU 157: Understanding Textiles
3.00 Credits
Herkimer County Community College
3 Credits (3,0) This course provides an overview of the textile industry including textile characteristics, production, finishing care and renovation. The fabric selection process, as it relates to the fashion and home furnishing industry, is explored. Textile laws and regulations and how they apply to the fashion industry are also discussed.
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BU 201: Independent Project in Business
1.00 Credits
Herkimer County Community College
1Credit This course provides the student with an opportunity to independently pursue a topic in this area with a faculty resource person. A substantial amount of outside reading and research will be required. In addition, students will meet with a faculty member who will monitor the student's progress. The evaluation in this course will be based upon the written reports and other projects which are submitted throughout the semester. Permission of the Division Dean is required.
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BU 202: Independent Project in Business
2.00 Credits
Herkimer County Community College
2Credits This course provides the student with an opportunity to independently pursue a topic in this area with a faculty resource person. A substantial amount of outside reading and research will be required. In addition, students will meet with a faculty member who will monitor the student's progress. The evaluation in this course will be based upon the written reports and other projects which are submitted throughout the semester. Permission of the Division Dean is required.
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BU 203: Independent Project in Business
3.00 Credits
Herkimer County Community College
3Credits This course provides the student with an opportunity to independently pursue a topic in this area with a faculty resource person. A substantial amount of outside reading and research will be required. In addition, students will meet with a faculty member who will monitor the student's progress. The evaluation in this course will be based upon the written reports and other projects which are submitted throughout the semester. Permission of the Division Dean is required.
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