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Course Criteria
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3.00 Credits
A study of principles underlying the development and distribution of goods and services for organizational and consumer needs. Topics include: development of the marketing concept, legal and cultural environment, marketing research, segmentation, buyer behavior, product development, pricing, wholesaling, retailing, advertising, selling and Internet applications.
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1.00 Credits
This course is designed to introduce students to the basics of spreadsheet software using Microsoft Excel. This course will cover worksheet basics, creating, formatting, editing and printing worksheets and charts. An introduction to Windows will also be included.
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1.00 Credits
This course is designed to introduce students to the basics of database software using Microsoft Access. This course will cover basic database management, the functions of creating, editing, printing and manipulating a database. An introduction to Windows will also be included.
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1.00 Credits
This course is designed to introduce students to the basics of presentation software using Microsoft Power Point. This course will cover presentation basics, creating, formatting, editing, printing and delivering presentations. An introduction to Windows will also be included.
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2.00 Credits
This course is designed to introduce students to the basics of word processing software using Microsoft Word. This course will cover basic word processing features including creating, editing, formatting, and printing documents including letters, multi-page reports, tables and mailing labels. An introduction to Windows will also be included. Prerequisite: BUS 103 with a grade of C or better.
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3.00 Credits
An introduction to global travel and tourism and the role they play as major retailers. Topics include career options, corporate travel administration, transportation, hotel industry, tourism boards, convention centers and park services. The role of tourism and marketing procedures will also be included.
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3.00 Credits
The principles of successful retail store management are analyzed. The topics discussed include retailing as an economic force, types of retail stores and their organizational structure, planning and management of store services, customer behavior and the basics of merchandising.
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3.00 Credits
The first course deals with a basic fashion vocabulary; how fashion trends develop; the producers, designers, retailers and consumers of fashion. Fashion influences from Europe and the U.S. as well as the fashion press, are also discussed. The way we live and the things we do are related to fashion as an element of change in our economy.
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3.00 Credits
A practical application of management principles to small business. Topics include: how to start a small business, franchising, sources of capital, how to buy a small business, location analysis, employee relations, financial control, inventory control, advertising, selling, credit and legal aspects of business. Prerequisite: BUS 102 or 104 or 107 or permission of the department.
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3.00 Credits
This course provides instruction and practice in various forms of written and oral communication used in the workplace. The focus of written work is on developing an effective writing style for memos, letters and reports; learning appropriate business document formatting and improving grammar, punctuation and usage. Oral communication skills are developed by preparing and delivering business presentations and by working in group settings. Electronic communication methods include the use of e-mail and the Internet. Prerequisite: ENG 101.
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