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Course Criteria
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4.00 Credits
4 hours; 4 credits An examination of international management in relation to the international environment, cultural differences, and effective management strategies across cultures. Major areas of analysis including current worldwide developments, multiculturalism in organizations, managing a multicultural workforce, the role of culture and communication in international management, comparative country and culture analysis, international and multidomestic strategic management practices, and cross-cultural ethical dilemmas. Prerequisites: MGT 110 and (BUS 200 or ECO 250 or ECO 370/FNC 300 and any Contemporary World course)
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3.00 Credits
3 hours; 3 credits Survey of the nature of the United States distributive system, covering the principles, policies, and practices used by manufacturers, wholesalers, and retailers. Emphasis is placed on the planning, development, and efficient use of marketing tools and institutions in the creation and expansion of markets. Current trends and developments in modern marketing practice are analyzed. Prerequisites: ENG 111, and MTH 025 or MTH 030, or permission of the Mathematics Department or the equivalent score on the CUNY Math Assessment Test.
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4.00 Credits
4 hours; 4 credits The course examines the principles and applications of advertising in modern business, details the procedures and techniques necessary for advertising campaigns and execution via preparation of a marketing/advertising plan, and stresses marketing/advertising strategy. Evaluation of social and ethical responsibilities of advertising. Prerequisite: MKT 111
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3.00 Credits
3 hours; 3 credits Sales strategy and methods; development of the sales plan; coordination of selling effort; budgeting; making the sales presentation; use of sales aids; critique and discussion. Prerequisite: MKT 111
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3.00 Credits
3 hours; 3 credits A study of the problems of sales management: sales policies, selection and training of salespersons, methods of compensation and sales stimulation, sales administration and budgeting, and sales forecasting. Analysis and evaluation of current practices in sales management. Prerequisite: MKT 111
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4.00 Credits
4 hours; 4 credits The study of consumer behavior from a theoretical and practical standpoint. The course seeks to understand the role of the behavioral sciences (e.g., anthropology, sociology, psychology) in buying behavior and to integrate the theoretical world of the behavioral sciences with the practical world of marketing. Social, interpersonal, and mediating influences are examined and evaluated as a basis for marketing decisions. Prerequisites: MKT 111, PSY 100 or SOC 100, or permission of the instructor
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4.00 Credits
4 hours; 4 credits Creative and procedural techniques involved in planning, preparing, and producing advertisements for print and broadcast media. Problems and practice exercises are used to develop a working technical skill. Hands-on production experience in all media. Prerequisite: MKT 211
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4.00 Credits
4 hours; 4 credits This course is an introduction to the use of the Internet and electronic commerce as a marketing tool. A major team project will require students to develop a marketing plan along with a Website for a new or existing product or service. Data collection as well as legal and ethical issues, including security, surrounding commerce in a Web-mediated environment will be discussed. Prerequisites: MKT 111 and BUS 150 or BUS 250 or CSC102, or permission of the instructor
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4.00 Credits
4 hours; 4 credits Encompasses survey of research processes, problem formulation, the types of problems for which market research is used, primary and secondary data collection methods, questionnaire design, and sampling plans. Analysis and interpretation of data and research report formats. Prerequisites: MKT 111, MGT/ECO 230, and MKT 211 or MKT 310
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4.00 Credits
4 hours; 4 credits An analytical approach to solving international business problems considering the multiple environments of international business. This course requires the student to investigate the relationship of marketing strategy to cultural, economic, legal, political, and technological conditions in various national markets. Prerequisites: ECO 250 or BUS 200 and MKT 111
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