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MNGT 4510: Advanced Advertising
3.00 Credits
Webster University
Concentrates on the relationships that exist between advertising and the mass media, managerial decision making in media planning and buying, and the development of strategy in the use of advertising. Case studies included. Prerequisite: MNGT 3510.
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MNGT 4550: Marketing Management
3.00 Credits
Webster University
Studies marketing management issues, methodology, and practices. Focus will be on information processing and analysis, defining marketing objectives, market selection, product management, channel management, advertising and promotion, personal selling, pricing, marketing research, and organizing the marketing effort. Cases involving marketing challenges outside of North America will constitute an important emphasis within the course. Emphasis will be on problem-solving approaches through case study work. Prerequisites: ACCT 2010, ACCT 2025, and MNGT 3500.
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MNGT 4570: Marketing Research
3.00 Credits
Webster University
Studies the nature and scope of research techniques employed in gathering information concerning marketing and advertising practices and procedures. Subjects include sources and collection of data, sampling, interpretation of data, and research in areas of motivation, advertising, and consumer behavior. Prerequisite: MNGT 3500.
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MNGT 4600: Contemporary Human Resource Strategies
3.00 Credits
Webster University
This overview course for the human resource management emphasis utilizes case studies and readings to survey contemporary human resource management problems, challenges, and opportunities. Discussions of changes in the economic, political, social, and technological environments assess the impact of these changes on the human resource management function from both national and international perspectives. Prerequisite: completion of other courses in the area of emphasis.
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MNGT 4610: Reading Course
1.00 - 4.00 Credits
Webster University
Prerequisite: filing of an official form. May be repeated for credit if content differs.
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MNGT 4800: Health Care Law
3.00 Credits
Webster University
Introduces the legislation and various legal issues affecting the healthcare industry. Includes legal obligations of the governing board, administration, and medical staff; consent for treatment; patients' rights; admission and discharge of patients; negligence and malpractice; licensure; liability of hospital and staff; and medical research.
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MNGT 4850: Health Care Administration Overview
3.00 Credits
Webster University
This seminar involves case studies designed to provide a practical analysis and application of the theories and problem-solving tools acquired in the health care administration courses. Prerequisite: completion of other courses in the area of emphasis.
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MNGT 4900: Managerial Policies and Strategies
3.00 Credits
Webster University
This course takes a broad view of business from the perspective of the CEO and general manager. Students will learn concepts and tools for company and environmental analysis and the formulation, implementation and control of strategies. Students then will apply this knowledge in problem-solving case analyses of firms and industries. Prerequisite: completion of the other courses in the area of emphasis.
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MNGT 4920: Marketing Strategies
3.00 Credits
Webster University
Covers a variety of marketing practices, procedures, and problems. Employs a case-study method, with emphasis on use of techniques in product image building and problem solving. Specific, substantive projects are undertaken by the students. Prerequisite: completion of other courses in area of emphasis.
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MNGT 4940: Global Competitive Strategies
3.00 Credits
Webster University
A capstone course that covers a variety of international business and management practices, procedures, and problems. Employs a case-study method with emphasis on problem-solving techniques in a global perspective. Prerequisite: completion of other courses in area of emphasis.
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