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Course Criteria
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3.00 Credits
3 hours. Investigates current theory and methods of promotion. The major elements of the promotional mix are analyzed in detail with emphasis on using pertinent decision theory models when allocating scarce resources to the defined elements of the total promotional mix. Prerequisite: MKTG 221.
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3.00 Credits
3 hours. Emphasizes marketing management problems, techniques and strategies in the global marketing environment and the culture dynamics involved in international marketing. Strategies are developed for product, price, promotion and distribution functions given the complex international legal environment and consumer customs in foreign business. Prerequisite: MKTG 221. Courses of Instruction: College of Business 301 MKTG 499 - Strategic Marketing Management 3 hours. This capstone course offers students the opportunity to focus their experience and knowledge of marketing on an aggressively competitive environment. The course will explore ways in which corporate strategy can be executed by marshalling marketing-oriented resources, and directing them to the achievement of marketing goals. MS 101 - Foundations of Officership 2 hours. This course introduces students to the United States Army, Army Reserve and Army National Guard, and provides a general examination of the roles and contributions these organizations offer to society. Fundamental leadership, management, problem solving and decision making techniques are presented and practiced. (Fall Semester)
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2.00 Credits
2 hours. A continuation of MS 101 furthering students' knowledge and broadening practical experience. Military customs and courtesies are introduced and various Army career fields are previewed. (Spring Semester)
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3.00 Credits
3 hours. An introduction to the behavior and processing of ceramics, glasses, metals, electronic materials and polymers. CE
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2.00 Credits
2 hours. This course builds on the leadership skills taught in MS 101 and MS 102. Students are taught various methods of conducting military training. They then prepare, conduct, and evaluate military training sessions themselves, using military first aid techniques as a training medium. Students are expected to demonstrate competency in the first aid subjects. (Fall Semester)
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2.00 Credits
2 hours. Students learn military written communications formats and briefing techniques. Using these skills, they write papers and present briefings. The subjects covered include geopolitics, strategic concepts, mobilization and other national security issues. (Spring Semester)
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3.00 Credits
3 hours. An introduction to the fundamental concepts of ceramic powder processing. Concepts are reinforced through a series of experiments investigating colloidal suspension stability and rheology, powder characterization (involving particle size distribution, powder surface area, and powder density), spray drying and compaction of ceramic powder/binder systems, and particle packing behavior of fine and coarse powders. Prerequisite: CEMS 107.
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3.00 Credits
3 hours. This course introduces the student to the relationships between the various levels of structure (electronic, atomic, crystal, microstructure and macrostructure) in a material and the influence of structure on properties and performance. The influence of structure on mechanical, electrical, optical, thermal and magnetic properties are discussed in the context of bonding, defects, crystal, micro and macrostructure. A significant aspect is the emphasis on the raw materials from which fuels, engineering polymers, ceramics and metals are derived. Prerequisites: CHEM 106, MATH 152. CE
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3.00 Credits
3 hours. Students learn how to use optical and scanning electron microscopes for a range of applications. Underlying principles of the interactions of light and electron beams with materials are presented, and these interactions are related to crystal structure and microstructure of materials. Topics covered include mineral, phase, and element identification, characterization of microstructure, measurements of geometrical quantities, determinations of index of refraction, identification of defects, analysis of fracture surfaces, uses of microscopy in quality control, specimen preparation, photography using microscopes. There are two lectures and one lab each week. Prerequisite: CEMS 214 or 216, previously or concurrently. CE
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3.00 Credits
3 hours. An introduction to the basic principles of solid materials structure. Electronic, atomic, and crystal structure are the primary focus for discussion. Structure is the foundation for understanding the physical and chemical properties of materials and for discussing defects in crystals. Key concepts are bonding within solids, rules that govern packing of atoms to form crystals, crystal structure, techniques for describing material's crystallography and selected properties of crystalline materials. Discussions culminate in an overview of common crystal structures in metals and ceramics. CE
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