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MIS 465: Data Base Management Systems
3.00 Credits
Alfred University
3 hours. Providing a comprehensive coverage of organizational data base systems, this course is structured around the data base development life cycle which provides the framework for conceptual data base design, for data base implementation, and for the management of data base systems. Using a strategic and tactical management framework, issues covered include data base planning, data base management system selection, data base administration, security and integrity, and distributed data bases. Prerequisite: MIS 190 or permission of instructor.
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MIS 465 - Data Base Management Systems
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MIS 466: System Analysis and Design
3.00 Credits
Alfred University
3 hours. Information system development beginning with a study of the decision making process and the levels of decision making to provide a framework for the information system. Emphasis is on information analysis and logical system design. Topics covered include information need analysis and information systems development methodology. Prototyping and development software are addressed and used. Prerequisite: MIS 190 or permission of instructor.
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MIS 466 - System Analysis and Design
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MIS 468: Data Visualization
3.00 Credits
Alfred University
3 hours. This course is an introduction to multi-dimensional information analysis. It stresses a business oriented approach to using information technology (software and hardware) to explore the hidden value in databases. Topics covered include data warehousing, data mining and visual statistical analysis. Prerequisite: MIS 190 or permission of instructor. 300 Courses of Instruction: College of Business MKTG 221 - Marketing Principles and Management 3 hours. A survey of marketing concepts, principles, techniques and theories. Emphasizes the development and implementation of an effective marketing strategy, and control of the marketing function within the firm. The role of marketing in society and the efficient distribution of goods and services are addressed. Prerequisite: Sophomore standing.
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MIS 468 - Data Visualization
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MKTG 400: Special Topics
1.00 - 4.00 Credits
Alfred University
1-4 hours. An open course varying in content from term to term.
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MKTG 400 - Special Topics
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MKTG 450: Independent Study
1.00 - 4.00 Credits
Alfred University
1-4 hours. Permission of instructor and Plan of Study required.
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MKTG 450 - Independent Study
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MKTG 452: Market Research
3.00 Credits
Alfred University
3 hours. Emphasizes planning, organization and application of marketing research in making marketing decisions. Topics include: marketing information systems, research design, data collection and analysis, and evaluating research results. Emphasis given to sampling methods, hypothesis testing, market measurement and forecasting, use of models in marketing, decision making techniques, and behavioral research methodologies. Cases are used as part of the course. Prerequisite: MKTG 221.
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MKTG 452 - Market Research
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MKTG 453: Marketing Practicum
3.00 Credits
Alfred University
3 hours.
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MKTG 453 - Marketing Practicum
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MKTG 460: Seminar in Marketing
3.00 Credits
Alfred University
3 hours. Intensive investigation of marketing techniques, theories and issues. Students are required to investigate specific topics, make class presentations and submit reports. Prerequisites: MKTG 221 and senior standing.
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MKTG 460 - Seminar in Marketing
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MKTG 479: Consumer Behavior
3.00 Credits
Alfred University
3 hours. Deals with changing markets and the influence of environmental and interpersonal factors on consumer behavior. Integrates concepts, theories and tools from social science and quantitative disciplines to provide a framework of understanding consumers and forecasting market demand. Different strategies and techniques of consumer research are presented and evaluated. Prerequisite: MKTG 221.
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MKTG 479 - Consumer Behavior
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MKTG 482: Sales Management
3.00 Credits
Alfred University
3 hours. Concerned with the management of the personal selling function, this course uses theories and tools of behavioral sciences for developing an effective sales force through recruiting, selection, training, compensating and evaluation of sales performance. Emphasizes sales forecasting, establishment of sales quotas, and sales analysis. Prerequisite: MKTG 221.
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MKTG 482 - Sales Management
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