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Course Criteria
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3.00 Credits
3 hours. Providing a comprehensive coverage of organizational data base systems, this course is structured around the data base development life cycle which provides the framework for conceptual data base design, for data base implementation, and for the management of data base systems. Using a strategic and tactical management framework, issues covered include data base planning, data base management system selection, data base administration, security and integrity, and distributed data bases. Prerequisite: MIS 190 or permission of instructor.
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3.00 Credits
3 hours. Information system development beginning with a study of the decision making process and the levels of decision making to provide a framework for the information system. Emphasis is on information analysis and logical system design. Topics covered include information need analysis and information systems development methodology. Prototyping and development software are addressed and used. Prerequisite: MIS 190 or permission of instructor.
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3.00 Credits
3 hours. This course is an introduction to multi-dimensional information analysis. It stresses a business oriented approach to using information technology (software and hardware) to explore the hidden value in databases. Topics covered include data warehousing, data mining and visual statistical analysis. Prerequisite: MIS 190 or permission of instructor. 300 Courses of Instruction: College of Business MKTG 221 - Marketing Principles and Management 3 hours. A survey of marketing concepts, principles, techniques and theories. Emphasizes the development and implementation of an effective marketing strategy, and control of the marketing function within the firm. The role of marketing in society and the efficient distribution of goods and services are addressed. Prerequisite: Sophomore standing.
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1.00 - 4.00 Credits
1-4 hours. An open course varying in content from term to term.
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1.00 - 4.00 Credits
1-4 hours. Permission of instructor and Plan of Study required.
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3.00 Credits
3 hours. Emphasizes planning, organization and application of marketing research in making marketing decisions. Topics include: marketing information systems, research design, data collection and analysis, and evaluating research results. Emphasis given to sampling methods, hypothesis testing, market measurement and forecasting, use of models in marketing, decision making techniques, and behavioral research methodologies. Cases are used as part of the course. Prerequisite: MKTG 221.
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3.00 Credits
3 hours. Intensive investigation of marketing techniques, theories and issues. Students are required to investigate specific topics, make class presentations and submit reports. Prerequisites: MKTG 221 and senior standing.
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3.00 Credits
3 hours. Deals with changing markets and the influence of environmental and interpersonal factors on consumer behavior. Integrates concepts, theories and tools from social science and quantitative disciplines to provide a framework of understanding consumers and forecasting market demand. Different strategies and techniques of consumer research are presented and evaluated. Prerequisite: MKTG 221.
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3.00 Credits
3 hours. Concerned with the management of the personal selling function, this course uses theories and tools of behavioral sciences for developing an effective sales force through recruiting, selection, training, compensating and evaluation of sales performance. Emphasizes sales forecasting, establishment of sales quotas, and sales analysis. Prerequisite: MKTG 221.
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