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Course Criteria
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4.00 Credits
4 hours. Designers command visual language to inform, identify, educate, entertain, and inspire. Junior Design Studio explores a variety of complex communication problems for interpretation and subsequent visual representation. Students will advance their knowledge of typography, grid structure, visual perception, hierarchy of information, and sensitivity to content, form, and function. Content for projects simulates the relationship between designers, clients and the world in which we live. Students develop research methods, technical skills, and presentation skills. Work will be produced in print and web media, considering 2- and 3-dimensional form as well as the element of time. Design solutions will incorporate the use of current design-related software and hardware while embracing the processes and tools used in other areas of communication such as video, sonic and interactive media. Prerequisite: ART 211 or 212. Two prior courses in Design, Video/Sonic, or Print Media Studio are recommended. May be taken up to four times for credit. (Fall and Spring)
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4.00 Credits
4 hours. Brand is the proprietary visual and verbal, emotional, rational, and cultural image that is associated with a service, company, or a product. Branding and Corporate Identity introduces students to the history, methodology, and application of brand strategy, visual and verbal brand development, and the role of design in creating brand essence, distinction, and identity. This course explores the components of successful, integrated brands through conceptual and applied projects which build upon an awareness of the fundamentals of typography, visual perception, sensitivity to form, structure, and hierarchy of information. Work produced includes the application of brand within digital, print media, video, sonic, and interactive media, as applied to both two and three dimensional form. Prerequisite: at least one Sophomore Design, Video/Sonic, or Print Media Studio or permission of instructor. (Fall and/or Spring)
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4.00 Credits
4 hours. Design is a profession based on concepts: on helping to define an opportunity, then developing a solution that will fulfill it. Subsequently, design includes the identification and management of the team that will bring it to life, whether the form is a product, communication, event, or place. From an entrepreneur designing an inventive new product, to an environmentalist designing a better way to interact with our national forests, the roles of design and marketing intermingle to form a cohesive team. This course puts together marketing students from the College of Business and design students, from the School of Art and Design into a union that investigates new opportunities in design.
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4.00 Credits
4 hours. This course is an introduction to alternative methods of black & white printing. Students learn the basics of negative enlargement, including an introduction to digital imaging and manipulation as well as theories of negative scales. The course also covers paper, sensitization and the different chemistry involved in each of the processes. Printing methods include cyanotype, Van Dyke brown, kallitype, gum bichromate, platinum/palladium and printing out paper. Prerequisite: ART 218. (Fall)
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4.00 Credits
4 hours. Students learn C41 film processing and RA4 chromogenic print processing using a 30" x 40" color processor with an emphasis on mastering color correction in shooting and printing situations, including daylight, tungsten, flash and fluorescent light sources. Students are encouraged to use color experimentally, such as night photography, painting with light, manipulating development, large format printing and durations printing. Prerequisite: ART 218. (Fall)
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4.00 Credits
4 hours. This course is designed to give students the opportunity to test photographic materials and equipment leading to the mastery of essential photographic skills. Students begin testing their individual camera, film, and paper preferences to establish a personalized ASA, film development time and print development time. This leads into a modified zone system and densitometry. Students experiment with a variety of films as well as different papers, paper developers, and chemical additives. Prerequisite: ART 218. (Spring)
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4.00 Credits
4 hours. This course is an introduction to the view camera, large format photographic imaging. Each student in the class will be issued a 4"x5" view camera, provided by the photography department. The view camera is a unique photographic tool, with a multitude of commercial and creative possibilities. Through the course of the semester, student will learn the mechanical properties of the camera, and how to use these properties to elevate their creative potential. Also, students will be introduced to some theories and techniques of negative making, including the zone system, and other methods of film exposure and development. As the semester progresses, various printing techniques will be introduced designed to help students maximize the potential of the camera and their own photographic visions. Prerequisite: ART 218.
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4.00 Credits
4 hours. This is a course in the fundamentals of digital photography, designed for students with intermediate to advanced experience in "chemical" photography. Students will learn basic skills in imaging software (Adobe Photoshop), shooting with digital cameras, scanning and digital output, and then learn to apply these skills in conceptual art practice. Digital imaging will be explored in the context of photographic history, as well as contemporary art practice and theory. Courses of Instruction: New York State College of Ceramics 265 ART 323 - Studio Lighting 2 hours. Principles of light and the clean-slate nature of the studio will be explored, along with subject, background, and studio tools. Digital camera fluency will provide necessary feedback. A self-directed project is required. Prerequisite: ART 218.
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4.00 Credits
4 hours. An extensive investigation into the traditional and non-traditional uses of materials and processes that grow out of the concepts inherent in kinetic, photographic and electronic printmaking processes. The focus is on issues involving specific forms of print media (book, print-suite, single print, mass production, CD-ROM, print installation). Time and instruction provided help to deepen students experience in one or more printmaking processes including etching, lithography, woodcut, and digital inkjet technologies. Content varies from instructor to instructor. At least one Sophomore Design, Video/Sonic, or Print Media Studio is required or permission of instructor. ART 225 highly recommended. May be repeated once for credit. (Fall and Spring)
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4.00 Credits
4 hours. This advanced course explores ideas about artists' books and a wide range of printed multiple forms including objects, installations, CD-ROM and DVD. The notion of the multiple is explored in contrast to the traditional fine art print. Offset printing, traditional processes, and new emerging technologies will be utilized to produce work. Ideas inherent to the process of printmaking such as reproduction, translation, synthesis, remixing, proofing, recombination and collage will form the basis for discussion and inquiry At least one Sophomore Design, Video/Sonic, or Print Media Studio is required or permission of instructor. ART 225 highly recommended (Spring)
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