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Course Criteria
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4.00 Credits
Prerequisite: Sophomore, junior, senior standing An overview of the strategies and tactics used in the practice of public relations, with special emphasis on defining the current parameters of this field of expertise. Students will explore the processes involved in professional public relations work: research, planning, communication, and evaluation.
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4.00 Credits
Prerequisite: COM 117 or COM 271 This is an advanced film history course on methodologies used in writing film history and critical analysis. It is designed to be a third-level writing intensive course for students in the Radio/TV/Film track in which they are expected to apply concepts from diverse methodologies used in film history, theory, and criticism to the subject under study. Topics may include Film Noir (or other historical film movements), Irish Cinema (or other National Cinemas), or Experimental Film (or other genres) depending on the instructor's area of expertise. In each case, students will be expected to use writing as a way of learning more about a topic in film history and the standards of scholarship in the discipline.
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4.00 Credits
An introduction to several major methodologies for analyzing, discovering, and testing observations about communication processes and effects in both print and electronic media. Perspectives include experimental, survey, and content analysis. Students completing this course should be able to critically evaluate communication and other behavioral and scientific research.
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1.00 - 8.00 Credits
Prerequisite: Junior or senior standing An application for independent study must be developed and approved by the department prior to registration. Students are expected to do individual study under faculty supervision. Work may also be coordinated with participation in performance activities. May be repeated on new project for elective credit outside the 12-course major.
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4.00 Credits
Prerequisite: Junior or senior standing Interested students should contact the communication studies department early in the semester. Descriptions of internship opportunities and permission to register forms are available in the department office. The norm for a one-unit internship is 200 hours. May be repeated at different work site as elective credit outside of the 12-course major. Graded P/U
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4.00 Credits
This course examines the impact of public communication campaigns, in particular health communication campaigns, aimed at informing and persuading mass audiences. Special attention is given to the selection of achievable objectives, to the integration of carefully chosen strategies with specific tactics for designing successful campaigns, and to the evaluation of campaign effectiveness.
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4.00 Credits
Focuses on the importance of developing one's ability to communicate effectively with people from diverse cultures and co-cultures.
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4.00 Credits
Prerequisite: COM 103 or 172 This course examines contemporary issues in international communication with special emphasis on methods for comparing cross-national media coverage of critical issues, along with explanatory explorations in areas such as structural/demographic measures (GDP, literacy rate, infant mortality rate, etc.) and media systems (relatively free, relatively closed).
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4.00 Credits
Students will direct two to three narrative short films within the semester. Fundamentals of directing for the screen will be covered including: analyzing and interpreting a script; organizing and managing productions; using camera, sound, and editing to convey emotion; working with actors and communicating with the crew effectively. In-class, collaborative group assignments will be assigned to help prepare students for their individually directed projects. Along with analysis of scripts, emphasis will be placed on meeting deadlines and organization of productions. Students will complete the semester having directed three short films and having gained a stronger understanding of directing as a process of analysis and interpretation.
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4.00 Credits
The study of the internal communication requirements of organizations. Covers communication problems and solutions associated with conflict, interpersonal power and influence, communication varies, information flow, and communication channels.
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