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  • MKT 430: Micromarketing Analysis and Strategy

    4.00 Credits
    The College of New Jersey

    Prerequisites: MKT 201 and MKT 300 This course examines marketing analysis and strategy in instances when marketers narrowly market to consumers, either in small well-defined groups or on a one-on-one basis. Micromarketing is possible in instances when a marketer can obtain individual-level information about consumers, such as transaction data about their own customers. The course will focus on micromarketing analytical tools (e.g., database marketing, lifetime value analysis, geodemographic analysis) and the development and implementation of marketing strategies in a micromarketing context.
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  • MKT 440: International Marketing Management

    4.00 Credits
    The College of New Jersey

    Prerequisites: FIN 201, MGT 201, MKT 300 and senior standing This course develops an understanding of the environmental factors that contribute to the differences between foreign and domestic markets and marketing practices. Students will apply this understanding to make market entry decisions, using a marketing computer simulation. Students will develop and apply a specific marketing mix to a selected set of foreign markets in order to meet firm goal.
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  • MKT 445: Service Marketing Management

    4.00 Credits
    The College of New Jersey

    Prerequisites: MKT 201, MKT 300 or permission of program coordinator This course considers the strategy and tactics of service marketing. Service marketing has become a more important part of marketing, not only for service organizations but also for product marketers. As product marketers add more services to define and differentiate their product offerings, the marketing of services has become more essential to them. Students will learn of the special problems of and opportunities for the marketing of services. Students will work with a service organization to develop a marketing strategy and plan.
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  • MKT 450: Marketing Management

    4.00 Credits
    The College of New Jersey

    Prerequisites: FIN 201, MGT 201, MKT 300 and senior standing This capstone marketing course requires the student to take a strategic approach to marketing decision making. Through cases and a simulation, the student will analyze situation data and recommend marketing strategies and tactics. This course seeks to reinforce the students understanding of the role of the elements of the marketing mix through applications and exercises.
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  • MKT 460: Retail Management

    4.00 Credits
    The College of New Jersey

    Prerequisites: MKT 201 and MKT 300 Provides students with an understanding of the nature of merchandising and location decisions that retail organizations must make. The student will apply previous understanding of key marketing concepts, requiring analysis of the retail situation, and selection of decision criteria. Applications include cases, computer problems, and a strategic retail plan which assess the quality of inventory management decisions, location decisions, and retail format decisions.
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  • MKT 480: Marketing Communications Management

    4.00 Credits
    The College of New Jersey

    The course explores the communications part of the marketing mix. The course emphasizes the management of the various communication channels (advertising, public relations, direct marketing, sales promotion, and personal selling) and the coordination of these channels to provide a coherent and consistent message to consumers. Students will engage in the strategic development of a communications plan.
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  • MKT 493: Independent Research II

    1.00 - 8.00 Credits
    The College of New Jersey

    Prerequisites: Permission of the instructor and department chair This course allows the marketing student to independently research a marketing topic of interest and prepare an in-depth written study of that topic under the direction and guidance of a marketing faculty member with expertise in that area.
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  • MSCI 101: Introduction to Military Leadership I

    1.00 Credits
    The College of New Jersey

    Prerequisite: Freshman standing or permission of instructor An introduction to the ROTC program and the Army. Classes focus on Army leadership and management principles as well as basic soldier skills such as first aid and map reading, and familiarization with the U.S. Army's customs, courtesies, standards, and rank structure. Students also receive an introduction to basic leadership principles expected of military officers. Students interested in MSCI 101 will be invited to participate in an Adventure Leadership Opportunity training week conducted the week prior to freshmen move-in day. Activities include paintball operations, a canoe team-building exercise on the Raritan, a helicopter orientation flight, a confidence obstacle course, and rappelling operations.
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  • MSCI 102: Introduction to Military Leadership II

    1.00 Credits
    The College of New Jersey

    Prerequisites: Freshman standing and completion of MSCI 101 or permission of the instructor This course builds on the lessons learned in MSCI 101 in basic soldier skills and leadership. Students learn how to use basic leadership and management techniques, improve their competence in basic soldier skills and tactics, and receive further professional development in leadership skills. Students are introduced to the career field opportunities available to Army officers.
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  • MSCI 201: Small-Unit Leadership I

    1.00 Credits
    The College of New Jersey

    Prerequisites: Sophomore standing and completion of MSCI 100-series courses, or permission of the professor of military science This course provides students with the opportunity to attain the next level of proficiency in physical fitness, basic soldier skills, problem solving, and leadership. This course introduces the operations order, a format for developing and communicating military operations, as well as further leadership development in effective communications, performance assessment, and counseling. Officer career field opportunities and responsibilities are also addressed in the course.
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