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COJR 5499: Senior Seminar Journalism
3.00 Credits
Seton Hall University
Introduces the research literature in journalism and the tools and techniques of research. Examines the relationship between research and the practice of journalism. Students conduct original research and present their findings. The seminar also serves as a forum for discussion of issues and concerns in contemporary journalism. Prerequisite: COMM 2135. 3 credits
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COMM 1421: Writing for the Media
3.00 Credits
Seton Hall University
Introduction to various types of media writing, Associated Press style and copy editing techniques. Special emphasis on research techniques for media writing and on writing styles for print, broadcast and public relations. 3 credits
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COMM 1670: Introduction to Communication Theory
3.00 Credits
Seton Hall University
Students are introduced to the field of communication. Theoretical approaches to all major media, both oral and electronic, are addressed. Special attention is devoted to describing the different ways that symbols generate meaning in each medium. 3 credits
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COMM 2134: Communication Ethics
3.00 Credits
Seton Hall University
A detailed examination of the process of ethical reasoning and decision making in human communication, incorporating the rhetorical and media ethical perspectives. Students will examine a range of ethical approaches, working towards development of personal ethical standards which will provide them with the basis for ethical conduct in a wide range of professions. Prerequisite: COMM 1670. 3 credits
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COMM 2135: Communication Research Methods
3.00 Credits
Seton Hall University
Students are introduced to research in communication, including an overview of contemporary communication research and a survey of research methodologies. Prerequisite: COMM 1670. 3 credits
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COMM 2136: Media Law
3.00 Credits
Seton Hall University
Critical evaluation, legal practices and the legal responsibility of the press. Legal problems, including the First Amendment, Libel, Privacy, Intellectual Property, the Communications. Prerequisite: COMM 1670. 3 credits
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COPA 2512: Public Relations I
3.00 Credits
Seton Hall University
Introduction to public relations. Academic study of public relations principles and theories, tools and techniques, and ethical and professional standards. Prerequisite: COMM 1421. 3 credits
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COPA 2515: Promotional Writing
3.00 Credits
Seton Hall University
Intensive writing practice enables students to explore and experience the style, format and deadline requirements of public relations and advertising writing. Through this course, students reach a professional level of competence in both public relations and advertising writing. Prerequisite: COMM 1421. 3 credits
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COPA 2521: Print Advertising
3.00 Credits
Seton Hall University
An introduction to the strategic creative, and economic aspects of advertising in print media, with specific emphasis on the principles of copywriting and design for magazines, newspapers, outdoor and direct mail. Students gain greater understanding of campaign development and the creative process, along with basic knowledge of research and media planning. 3 credits
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COPA 3521: Broadcasting Advertising
3.00 Credits
Seton Hall University
Methods of advertising employed in broadcast media: network, spot and local techniques. Advertising research. Roles of the FTC and FCC. 3 credits
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