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  • BMKT 4625: Retail Marketing

    3.00 Credits
    Seton Hall University

    The dynamic role of retailing in marketing consumer goods and services. The evolving retailing environment and the management of retail institutions. Store location, buying and merchandising, inventory management, pricing and promotion, store layout and design, and customer service issues. A focus on new retail formats such as electronic shopping and other forms of non-store buying. Prerequisite: BMKT 2601. 3 credits
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  • BMKT 4627: Channels of Distribution

    3.00 Credits
    Seton Hall University

    The function of supply chain management is to design and manage the processes, assets, and flows of material and information required to satisfy customers' demands. Globalization of the economy and electronic commerce has heightened the strategic importance of supply chain management and created new opportunities for using supply chain strategy and planning as a competitive tool. The purpose of this course is to explore the basic dynamics of supply chains and to study quantitative methods currently applied to supply chain management (SCM). The course will provide an introduction to the theory of supply chain management together with examples of how businesses implement these theories in practice. Prerequisite: BQUA 2812. 3 credits
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  • BMKT 4629: Sales and Personal Selling

    3.00 Credits
    Seton Hall University

    Personal selling and managing the corporate sales force in the context of overall marketing strategy. Finding and reaching prospective buyers, developing effective sales presentations, handling objections and closing sales. Sales management, including recruiting, selecting, training, motivating and compensating sales personnel, sales forecasting, territory development and an optimal use of the sales budget. Prerequisite: BMKT 2601. Offered: Spring. 3 credits
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  • BMKT 4631: Advertising Management

    3.00 Credits
    Seton Hall University

    The planning, execution and control of advertising programs. The interrelationships among manufacturers, advertising agencies and the media in the preparation and execution of advertising campaigns. The regulatory, cultural and ethical advertising environment, setting advertising objectives, creative themes in designing print and broadcast campaigns, media selection, advertising research, and the budgeting and evaluation of advertising expenditures. Prerequisite: BMKT 2601. Offered: Fall, Spring. 3 credits
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  • BMKT 4633: Product Management and Development

    3.00 Credits
    Seton Hall University

    Effective management and revitalization of existing products and the development of new products as the cornerstones of corporate marketing strategies. Topics covered include estimating market potential and demand for new and mature products, managing the product portfolio, the changing marketing mix throughout the product life cycle, and the new product development process. Understanding of public policy considerations, ethical issues and the impact of emerging technologies on product strategies. Prerequisite: BMKT 2601. Offered: Fall. 3 credits
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  • BMKT 4637: Services Marketing

    3.00 Credits
    Seton Hall University

    Needs and challenges of service organizations in the area of marketing. Measuring and monitoring customers' needs, expectations and satisfaction, developing and implementing service quality standards, managing service encounters, promoting and differentiating services, pricing services, managing service demand and developing customer relationships for repeat business. The role of the rapidly growing self-service technologies is integrated into the course. Prerequisite: BMKT 2601. Offered: Fall. 3 credits
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  • BMKT 4639: Direct and Interactive Marketing

    3.00 Credits
    Seton Hall University

    The application and management of direct-response marketing in segmenting, targeting and establishing long-term relationships with customers. An emphasis on interactive technologies in the dissemination of marketing information and the distribution of goods and services in the electronic marketplace. The management of personal and business-to-business customer databases, and the development, management and evaluation of effective internet marketing, virtual shopping and customized marketing strategies. Prerequisite: BMKT 2601. Offered: Spring. 3 credits
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  • BMKT 4640: Building and Maintaining Strong Brands

    3.00 Credits
    Seton Hall University

    The course explores the strategies and options marketers can use to build strong brands. Students will develop an understanding of how marketers can use brands to generate customer loyalty, accelerate acceptance of new products, and make consumers feel pleased and satisfied with their purchases. In addition, students will acquire expertise that will enable them to understand and critique the branding strategies that target us throughout our daily lives. The course includes lectures, exercises and some small case studies. Students will be required to develop a "brand audit," anin-depth analysis of a brand and its strategy. Prerequisite: BMKT 2601. 3 credits
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  • BMKT 4694,4695,4696: Marketing Co-op I,II,III

    3.00 Credits
    Seton Hall University

    (See Co-op Adviser.) Prerequisite: Departmental Approval. 3 credits each
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  • BMKT 4697,4698,4699: Directed Research/Marketing

    1.00 - 3.00 Credits
    Seton Hall University

    Individual research in the area of marketing independent of a formal course structure. Prerequisite: permission of supervising faculty member and department chair prior to registration. 1/2/3 credits
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