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BMIE 4347: Special Projects in Technology
3.00 Credits
Seton Hall University
Students develop technology-based projects using new and emerging technologies. The instructional design process is employed throughout the development of the project. Project content is related to student's field of study. 3 credits
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BMIE 4348: Online Course Design and Implementation
3.00 Credits
Seton Hall University
Design and develop a complete plan for building an online course for Internet delivery. Learn to create course modules, use facilitation and moderating techniques, design assessment and develop a student-centered online environment that encourages positive learning outcomes. 3 credits
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BMIE 4348 - Online Course Design and Implementation
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BMIE 4349: Internship in Information Technologies I
3.00 Credits
Seton Hall University
A field-based opportunity to gain professional experience in a work situation appropriate to career goals. Development of critical thinking and leadership skills while performing authentic tasks. 3 credits
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BMIE 4349 - Internship in Information Technologies I
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BMIE 4350: Internship in Information Technologies II
3.00 Credits
Seton Hall University
Students may take a second semester of a field-based opportunity to gain professional experience in a work situation appropriate to career goals. Development of critical thinking and leadership skills while performing authentic tasks. 3 credits
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BMIE 4350 - Internship in Information Technologies II
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BMKT 2601: Principles of Marketing
3.00 Credits
Seton Hall University
The methods, policies and organizations involved in the flow of goods and services from producers to consumers in the context of the sociocultural, economic, legal and technological global business environment. Consumer behavior, marketing research, market segmentation, targeting and demand analysis, strategic planning, product development and management, promotional strategy, pricing, distribution, not-for-profit marketing, international marketing, and social responsibility and ethical issues involved in making marketing decisions. Prerequisite: 45 credits and ECON 1403. Offered: Fall, Spring, Summer. 3 credits
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BMKT 3611: Marketing Research
3.00 Credits
Seton Hall University
The techniques of marketing research and their applications in effective marketing management. The marketing research process, including problem definition, research design, questionnaire construction, sampling, data collection and analysis, and report preparation. Ethical issues and the value and limitations of marketing research. Prerequisite: BMKT 2601. Offered: Fall, Spring. 3 credits
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BMKT 3611 - Marketing Research
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BMKT 3615: Consumer Behavior
3.00 Credits
Seton Hall University
The aspects underlying consumer decisions in relation to effective marketing management. The study of the social sciences on which consumer behavior is based, including the influence of psychological, sociological, cultural and subcultural factors on consumer decision making. Public policy and ethical consumer issues, cross cultural consumer behavior and technological aspects influencing consumer behavior. Prerequisite: BMKT 2601.Offered: Fall, Spring. 3 credits
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BMKT 3617: International Marketing
3.00 Credits
Seton Hall University
Organizing and managing international marketing operations. Opportunities, distinctive characteristics and emerging trends in foreign markets. Adapting the firm's marketing mix to a diverse economic, sociocultural, political and technological multinational environment. Planning and implementing global marketing strategies. Prerequisite: BMKT 2601. Offered: Fall, Spring. 3 credits
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BMKT 4500: Strategic Marketing Planning and Management
3.00 Credits
Seton Hall University
Marketing strategy as a management tool for optimizing corporate profitability and long-term growth. The relationship between marketing and the other corporate functions. The application of competitive forces analysis, marketing performance analysis, environmental scanning and technological resources into a strategic framework for developing, managing and evaluating product and brand differentiation, positioning, pricing and distribution strategies. Prerequisite: at least 9 credits in marketing in addition to BMKT 2601. Not open to students who have taken BMKT 3613. Offered: Fall, Spring. 3 credits
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BMKT 4607: Sport Marketing
3.00 Credits
Seton Hall University
The applications of marketing science to all realms of the sport industry, including: professional sport; intercollegiate, interscholastic and amateur sport; and commercial and public sport and recreational facilities, clubs, resorts and service organizations. An introduction to sales as an element of marketing. A view of the international sport business and ethical issues in sport marketing. Prerequisite: BMKT 2601. Offered: Fall, Spring. 3 credits
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BMKT 4607 - Sport Marketing
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