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Course Criteria
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3.00 Credits
3 credits Examines controversies and aesthetic movements in 20th- and 21st-century music. Emphasis is placed upon critical reading and writing skills. Prerequisite: MH-248.
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3.00 Credits
3 credits Market characteristics, consumer buying habits and motives, functions of marketing, and the fields of retailing and wholesaling-including the role of intermediates-are examined. Concepts and current practices in product development, pricing, promotion, distribution, and international marketing are studied.
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3.00 Credits
3 credits Investigation, through discussion and readings, of the relevance and role of marketing in influencing social change. Emphasizes the social responsibility of the marketing system. For students with majors in marketing and business and others who wish to broaden their educational exposure. No prior marketing courses required.
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3.00 Credits
3 credits The practices and policies used in the marketing of goods and services to business and industrial buyers are analyzed, focusing on the market and the demand for products, marketing research, product planning, channels of distribution, pricing policies and practices, and the development of sales programs and service policies. Prerequisite: MKT-200.
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3.00 Credits
3 credits The nature and determinants of consumer behavior are studied, with attention given to the influence of socio-psychological factors such as personality, small groups, demographic variables, social class, and culture on the formation of consumer attitudes, consumption patterns, and purchasing behavior. Required for advertising majors. Prerequisite: MKT-200.
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3.00 Credits
3 credits The role of enterprise, comparative marketing and transport institutions and systems, and comparative marketing organizations and systems of administration in selected foreign countries and the United States is assessed. The managerial and operational problems of world enterprise, with emphasis on the role of ethnic and cultural differences in influencing marketing strategy, are discussed. Prerequisite: MKT-200.
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3.00 Credits
3 credits Examines persuasive techniques utilized in sales presentations conducted on a personto- person basis. Major course emphasis is on developing effective selling techniques; understanding the company, its products and the role of the salesperson in implementing product/market strategies; understanding the customers and the selling environment; application of effective sales presentation techniques; recognizing selling opportunities and careers. Prerequisite: MKT-200.
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3.00 Credits
3 credits The principles underlying successful retailing are analyzed within the framework of the strategic-planning process. Topics covered include location, merchandise planning, customer service, image, atmosphere, layout, pricing, promotion, personnel and operations management. Prerequisite: MKT-200.
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3.00 Credits
3 credits Focuses on the unique challenges of managing services and delivering quality service to customers. Emphasis is placed on the total organization, and how effective marketing and customer focus must be coordinated across multiple functions. The course is applicable to service organizations and to organizations that depend on service excellence for competitive advantage. Topics include customer-focused management, and customer satisfaction, retention, lifetime value and profitability. Students will learn to map services, understand customer expectations, and develop relationship marketing strategies. Prerequisite: MKT-200.
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3.00 Credits
3 credits Topics include specific research procedures in gathering, processing, analyzing, and presenting information relevant to marketing problems: advertising planning and effectiveness; product development; distribution channels; sales techniques; consumer behavior; and forecasting. Student learning about research planning, implementation, and interpretation is facilitated by the use of projects or cases. Prerequisites: MKT-200; MSD-200, MSD-201; junior standing. Required for marketing and advertising majors.
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