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ACC 405: Accounting Problems and Practice I
3.00 Credits
Rider University
3 credits Topics include business combinations and financial reporting requirements for a variety of entities. Disclosure and SEC reporting issues are considered. Prerequisite: ACC-302, 311.
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ACC 405 - Accounting Problems and Practice I
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ACC 406: Accounting Problems and Practice II
3.00 Credits
Rider University
3 credits Explores special issues in financial reporting, including the linkage between accounting methods and company policy, equity valuation, bond ratings and other decision areas. Serves as an integrative capstone, applying financial statement and data analysis tools to a variety of accounting settings. Prerequisite: ACC-405 or permission of department chair.
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ACC 406 - Accounting Problems and Practice II
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ACC 410: Fundamentals of Federal Taxation
3.00 Credits
Rider University
3 credits Fundamental tax concepts applicable to individuals, partnerships, corporations, estates, and gifts are considered from a tax compliance and planning perspective. Preparation of individual and corporate tax returns is included. Prerequisite: ACC-310.
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ACC 410 - Fundamentals of Federal Taxation
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ACC 490: Independent Research and Study
3.00 Credits
Rider University
3 credits Topic to be approved by professor and department chairperson. Available for juniors and seniors. No more than 12 credits allowed toward graduation.
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ACC 490 - Independent Research and Study
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ACC 491: Summer Accounting Internship
3.00 Credits
Rider University
3 credits This honors course provides the student with approximately two months of supervised employment with participating companies. Students are evaluated periodically by senior staff members of the participating firms and are required to complete a term paper that will be reviewed by the department's internship director. Prerequisite: permission of instructor. Summer.
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ACC 491 - Summer Accounting Internship
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ACC 492: Winter Accounting Internship
1.00 Credits
Rider University
1 credit This honors course provides the student with one month of supervised employment with participating employers. Students are evaluated by the employers and are required to complete a term paper, which will be reviewed by the department's internship director. Prerequisite: permission of instructor. Pass/fail. Spring.
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ACC 492 - Winter Accounting Internship
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ADV 300: Advertising Principles
3.00 Credits
Rider University
3 credits Basic theory, functions, principles, and applications of advertising are the focus of this course. The relation of advertising to our economy, the advertising department and the ad agency, selection of media, advertising practices, and the use of research to improve advertising techniques are covered. Prerequisite: MKT-200. Required for advertising majors.
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ADV 300 - Advertising Principles
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ADV 311: Advertising Copy and Layout
3.00 Credits
Rider University
3 credits Development and planning of creative and strategic advertisements for a variety of products. The course includes creating concepts for ads, designing ads, and writing copy for all media. The student will become familiar with the activities and responsibilities of copywriters and art directors. The relationship between creative advertising and other functions of advertising will be emphasized. Prerequisites: ADV-300, COM-212, senior standing or permission of instructor. Required for advertising majors.
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ADV 311 - Advertising Copy and Layout
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ADV 315: Media Planning and Strategy
3.00 Credits
Rider University
3 credits Procedures and problems encountered in determining appropriate media in which to place specific kinds of advertising messages designed to reach closely defined target audiences. The advantages and disadvantages of all media will be discussed from an advertising perspective. Specific audience and cost calculations and analyses will be used to develop comprehensive media plans. Prerequisites: ADV-300; senior standing or permission of instructor. Required for advertising majors.
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ADV 315 - Media Planning and Strategy
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ADV 369: International Advertising
3.00 Credits
Rider University
3 credits This course introduces students to the general landscape of international advertising with emphasis on understanding the opportunities and challenges entailed in international advertising management. The course will cover the subject from three aspects, including the international advertising environment, the international advertising industry, and international advertising strategies. Prerequisite: ADV-300 or permission of instructor.
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ADV 369 - International Advertising
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