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  • MKT 410: Marketing Research

    3.00 Credits
    Felician College

    This course introduces marketing research as an important tool of management. The sub-ject is defined and a number of examples are given to illustrate major uses of marketing re-search (providing a basic understanding of what this research can and cannot do). It also presents the most important market research techniques. A discussion of cases encourages the student to think creatively about the appli-cation of research techniques to marketing problems and opportunities. (fall) Prerequisites: MKT 100, MKT 300
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  • MKT 420: Product Management

    3.00 Credits
    Felician College

    This course examines the role of the product manager and product management strategies in response to a wide array of uncontrollable business environmental factors. Particular fo-cus is placed upon the product manager's ef-fective utilization of the four P's of the mar-keting mix to achieve desired goals. This course will utilize case analysis as a means of sharpening one's skills in strategy formulation and implementatio n. Prerequisit e: MKT 100
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  • MKT 498: Research in Marketing/Management

    3.00 Credits
    Felician College

    This capstone experience in Market-ing/Management assesses students' mastery of the principle components of the Marketing and Management curriculum and the core competencies expected of all business profes-sionals. After an initial group meeting, private sessions are held between the student and the professors teaching the course. These meet-ings will permit students to address any gaps in their business knowledge and improve their quantitative and communication skills. Senior status is required for admission to this class. (every semester) Prerequisite: Senior status and all market-ing/business related courses
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  • MUS 101: Foundations of Music

    3.00 Credits
    Felician College

    Students study basic music theory including an in-depth examination of pitch, rhythm, ar-ticulation, and dynamics notation. The tenets of sight singing are covered as well as scales, keys, triads, and intervals.
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  • MUS 102: History of Music

    3.00 Credits
    Felician College

    The elements of music are examined in each of the major periods of Western music from Medieval to Contemporary in order to recog-nize and understand the inherent similarities and differences. Comparisons with today's popular music are explored throughout the semester. In addition, non-Western music is studied in an effort to understand the unique characteristics of a culture's music, and to seek out common denominators with our own.
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  • MUS 103: Basic Piano

    3.00 Credits
    Felician College

    This course provides group piano instruction in order to develop the ability to play or ac-company simple melodies. Emphasis is placed on basic musicianship, including sight reading and counting, as well as on rudimentary theory, including scales and chords.
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  • MUS 112: Felician College Choir I

    3.00 Credits
    Felician College

    This all-college choral ensemble is committed to the study and performance of sacred and secular music from many cultures, in classical and popular forms. No choral experience is required, but the ability to match and sing on pitch is recommended. The work of the course is applied to performances during the semester.
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  • MUS 115: Technique for Singers

    3.00 Credits
    Felician College

    The course enables students to develop healthy vocal technique for singing all genres of music. A discussion throughout the seme-ster of past and current singing styles is sup-plemented with listening examples by well-known artists. Students sing songs in group as well as in solo performances, exploring music from the classical, musical theater, pop, gos-pel, and jazz repertoires.
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  • MUS 203: Basic Piano II

    3.00 Credits
    Felician College

    A continuation of Basic Piano I, this course focuses on developing greater proficiency in playing the Piano. Advanced scale work, chord usage, and more complex meters and rhythms are explored, as well as opportunities for composing original songs. Prerequisite: MUS 103 or past piano experience, or permission from the instructor.
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  • MUS 205: History of the Broadway Musical

    3.00 Credits
    Felician College

    The course traces the development of the American musical from the 1860s to the present. The traditional musicals of Broadway, both on and off, the rock musical, and the recent hybrids during our own time will be compared and contrasted, with an ongoing examination of how each of these genres re-flects cultural and socio-economic change in society.
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