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Course Criteria
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3.00 Credits
This course surveys the basic concepts and principles in the multifaceted field of public relations. Students will attain knowledge and understanding of the role and functions of public relations in a global society, including the role of the public relations professional as a liaison between all stakeholders, internal and external. The historical evolution of public relations; career opportunities in the field; and professional, ethical, and legal responsibilities will be discussed. Learning will be reinforced through case study analysis and development, written papers, interactive discussion, and oral presentations.
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3.00 Credits
This course explores the numerous dimensions of advertising ¿ as a business, a creative communication process, a social phenomenon, and a fundamental ingredient of the free enterprise system. Students will have the opportunity to analyze and advertising perspectives; develop marketing and advertising strategies; integrate advertising with other elements of the communications mix; and create advertisements and commercials. Ethics and social responsibility will emphasize throughout the course. Learning will be facilitated through interactive discussions, case analysis, written assignments, oral presentations, and the critical analysis of an advertising campaign.
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3.00 Credits
This course provides an overview of the study of persuasion. In addition to the traditional study of public persuasion, students will gain a solid grounding in the principles of social influence and compliance gaining as they apply to daily interpersonal interaction in professional settings. Students will become familiar with theory and research in the field and apply strategies and techniques of persuasion across professional communication contexts. Learning will be demonstrated through interactive discussions, research papers, group projects and professional presentations. There will be an emphasis on social/organizational strategies, tactics and influence regarding the application and practice of persuasion in professional settings.
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3.00 Credits
Introduces the design of computer and video games. Students learn the practical aspects of game implementation using computer game engines and 3D graphics tools, while simultaneously studying game concepts like history, genres, storylines, gameplay elements and challenges, and the design process. No computer science background required.
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3.00 Credits
A broad survey of the computer science discipline, focusing on the computer's role in representing, storing manipulating, organizing and communicating information. Topics include hardware, software, algorithms, operating systems, networks. Note: This class may be taken concurrently with CSCI-150. Prerequisite: 3 years of high school math.
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3.00 Credits
Elementary computer programming concepts with an emphasis on problem solving and applications to scientific and engineering applications. Topics include data acquisition and analysis, simulation and scientific visualization. Credit not given for both CSCI-145 and CSCI-150.
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1.00 Credits
Labs and lectures in object-oriented programming to supplement knowledge gained in CSCI-145 for students wishing to continue on to CSCI-180, who have not taken CSCI-150. Offered on an as-needed basis.
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4.00 Credits
An introduction to computer programming based upon early coverage of object-oriented principles such as classes, methods, inheritance and polymorphism, together with treatment of traditional flow of control structures. Good software development practices will also be established, including issues of design, documentation, and testing.
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4.00 Credits
The design, implementation and use of data structures. Principles of abstraction, encapsulation and modularity to guide in the creation of robust, adaptable, reusable and efficient structures. Specific data types to include stacks, queues, dictionaries, trees and graphs. Prerequisites: CSCI 140 or MATH 135 and at least a "C-" in CSCI 145 and CSCI 146 or a "C-" in CSCI 150.
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3.00 Credits
Introduction to the organization and architecture of computer systems, including aspects of digital logic, data representation, assembly level organization, memory systems and processor architectures. Spring semester. Prerequisites: CSCI 150 and MATH 135.
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