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CMM 470: Advertising Research and Strategic Planning
3.00 Credits
Saint Louis University-Main Campus
Discusses use of primary and secondary research to develop objectives and strategies for an integrated advertising and promotion plan. Research methods used may include focus groups, observation, structured interviews, mall intercepts, and tested questionnaires. CMM-A470 is a prerequisite for participation in the spring AAF competition.
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CMM 470 - Advertising Research and Strategic Planning
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CMM 472: NSAC Advertising Competition
0.00 - 3.00 Credits
Saint Louis University-Main Campus
Students participate in annual American Advertising Federation competition.They work as an advertising agency preparing research, media, creative, public relations and even marketing plans, and preparing plans book and making client presentation for national competition.
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CMM 472 - NSAC Advertising Competition
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CMM 491: Internship
0.00 - 3.00 Credits
Saint Louis University-Main Campus
Work experience with local business or non-profit organizations in the student's area of communication interest. May be repeated once for general elective credit.
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CMM 491 - Internship
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CMM 495: Senior Residency
0.00 Credits
Saint Louis University-Main Campus
Course description unavailable
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CMM 495 - Senior Residency
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CMM 498: Adv. Independent Study
0.00 - 6.00 Credits
Saint Louis University-Main Campus
Course description unavailable
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CMM 498 - Adv. Independent Study
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CMM 500: Graduate Study of Comm
3.00 Credits
Saint Louis University-Main Campus
An introduction to both the responsibilities and skills required of graduate students in Communication, and to the perspectives and theories that guide the study of the communication process in interpersonal, small group, organizational, intercultural, and mass communication contexts.
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CMM 500 - Graduate Study of Comm
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CMM 502: Res Methods in Communication
3.00 Credits
Saint Louis University-Main Campus
An introduction to the research process in the study of communication. Emphasis is on formulating research questions, methods of data collection, data management, and data analysis to help students become more skillful researchers and more knowledgeable interpreters of others research.
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CMM 502 - Res Methods in Communication
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CMM 504: Reading Fndtns in Comm Theory
3.00 Credits
Saint Louis University-Main Campus
Engages students in a multi-theoretical examination of the communication process through the reading, written analysis, and discussion of books and historical importance in the discipline.
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CMM 504 - Reading Fndtns in Comm Theory
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CMM 518: Organizational Communication
3.00 Credits
Saint Louis University-Main Campus
Advanced study of formal and informal communication in the organizational context. Students review, discuss, and critique research and theory in organizational communication with the goal on conducting a limited research project. Theoretical approaches covered in this course include classical, human relations, human resources, systems, cultural, critical, postmodern, and feminist theories.
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CMM 518 - Organizational Communication
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CMM 520: Communication Ethics
3.00 Credits
Saint Louis University-Main Campus
The use of lectures, discussions and case studies to stimulate the moral imagination, facilitate the recognition of moral issues, develop analytical skills, and increade tolerance for differing points of view.
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CMM 520 - Communication Ethics
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