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MKT 630: Advertising Mgt
3.00 Credits
Saint Louis University-Main Campus
Stimulation of primary demand and selective demand, building successful advertising campaigns, budget management, effectiveness of advertising as a form of communication and selling, client-agency relations, social aspects, emphasis on national advertisers of consumer and industrial goods.
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MKT 630 - Advertising Mgt
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MKT 682: Seminar in Marketing Theory
3.00 Credits
Saint Louis University-Main Campus
A seminar consisting of readings from journals and scholarly books which explore various philosophies of marketing theory, the nature of scientific inquiry, the nature of marketing data, and various approaches to data collection. Students will be assigned readings each week, and will be responsible for leading the discussion on those readings specifically given to them. (offered every other year)
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MKT 682 - Seminar in Marketing Theory
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MKT 683: Sem in Int'l/Global Mktg Theor
3.00 Credits
Saint Louis University-Main Campus
A seminar of readings and discussion based on the academic literature of the field. Survey of current theory and knowledge about components of global marketing strategies. Training in the techniques of research about markets, companies, and consumers.
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MKT 683 - Sem in Int'l/Global Mktg Theor
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MKT 684: Seminar in Consumer Behavior
3.00 Credits
Saint Louis University-Main Campus
No course description available.
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MKT 684 - Seminar in Consumer Behavior
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MKT 695: Special Study-Examinations
0.00 Credits
Saint Louis University-Main Campus
No course description available.
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MKT 695 - Special Study-Examinations
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MKT 697: Research Topics
0.00 - 3.00 Credits
Saint Louis University-Main Campus
No course description available.
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MKT 697 - Research Topics
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MKT 699: Dissertation Research
0.00 - 6.00 Credits
Saint Louis University-Main Campus
No course description available.
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MKT 699 - Dissertation Research
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MLNG 110: Contemporary Issues
0.00 - 3.00 Credits
Saint Louis University-Main Campus
This class studies American culture through topics of global issues, social justice, and cultural diversity. A servicelearning component will allow students to have an practical application of the knowledge, as well as leadership training in service projects in the urban setting of St. Louis. Required readings and movies will be about different sub-cultures within the United States and a variety of global issues.
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MLNG 110 - Contemporary Issues
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MLNG 120: Cultural Keywords: Comparing Studies of Wester Philosophy and Culture
3.00 Credits
Saint Louis University-Main Campus
This class offers an introduction to the main intellectual, artistic, and cultural movements of Western Culture from Western and non-Western perspectives. The periods studied: Classic Greek/Romans, Middle Ages, Modern Age, including Neoclassicism, Romanticism, Realism, and Modernism. These movements will be compared with periods and philosophies from non-Western cultures, including China, India and Muslim cultures. Prerequisite: English Language Exam score at the EAP 120 level.
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MLNG 120 - Cultural Keywords: Comparing Studies of Wester Philosophy and Culture
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MLNG 200: Cross-Cultural Preparation for Study Abroad
1.00 Credits
Saint Louis University-Main Campus
The course is for students from all fields who aspire to develop cross-cultural competence through studying abroad. Students will deepen their understanding of cultural influence on behavior and values, acquire knowledge about the country they will be going to, and develop skills for cross-cultural encounters.
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MLNG 200 - Cross-Cultural Preparation for Study Abroad
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